Definition 6's work with The Coca-Cola Company includes the online video viral success "The Happiness Machine," which earned numerous industry awards including a Gold Clio and a "Best in Show" at the ADDY awards, and helped Definition 6 become named OMMA Magazine's Viral Agency of the Year.

We have extended that campaign to a broader scale, namely the "Where Will Happiness Strike Next?" (WWHSN) campaign, which includes the second video project "The Happiness Truck" and a Facebook hub where over 50 videos are hosted from markets around the world. We have also worked with Coca-Cola on American Idol promotions and social media cause marketing for its Toys for Tots Holiday Campaign.