Definition 6's work with The Coca-Cola Company includes the
online video viral success "The Happiness Machine," which earned
numerous industry awards including a Gold Clio and a "Best in Show"
at the ADDY awards, and helped Definition 6 become named OMMA
Magazine's Viral Agency of the Year.
We have extended that campaign to a broader scale, namely the
"Where Will Happiness Strike Next?" (WWHSN) campaign, which
includes the second video project "The Happiness Truck" and a
Facebook hub where over 50 videos are hosted from markets around
the world. We have also worked with Coca-Cola on American Idol
promotions and social media cause marketing for its Toys for Tots