Radice serves as Expert-In-Residence for Definition 6. As
Expert-In-Residence, Frank advises Definition 6 leadership and
clients on marketing strategy and issues pertinent to the evolution
and transformation of the broadcasting & cable industry.
Radice joined Definition 6 from the National Academy of
Television Arts & Sciences (NATAS), where he was
President and Chief Marketing Officer. Prior to NATAS, Radice
served as Executive Vice President of Advertising and Promotion at
NBC Universal's "NBC Agency", where he was responsible for
NBC News and MSNBC, as well as NBC Entertainment
programs, "Saturday Night Live," "Late
Night with Conan O'Brien," and "Last Call with Carson
Radice's 38-year career in network television spans executive
positions at NBC, ABC,
CBS and CNN. In 2007, he
supervised the creation of a promotional on-line micro site for
"Where in the World is Matt Lauer?" and the promotional launch of
the 4th hour of "Today on NBC." In 1996, Radice oversaw the
promotion and marketing of the launch of MSNBC, a 24-hour cable and
Internet joint venture between NBC News and Microsoft.
In addition, Radice was a principal in the deal between NBC
Universal and Proctor & Gamble that launched "Petside.com."
a web destination catering to the 40 billion dollar pet
As a journalist, he received two Columbia DuPont Awards and a
national Emmy Award; as a marketing executive, he is the recipient
of the TV Week Magazine/Promax "Campaign of Distinction"
award, an inductee into the Promax "Hall of Fame" and was named a
"Brand Builder of the Year" by Broadcasting & Cable and
Multichannel News magazines.
Radice is also an award-winning composer and musician who
co-wrote a number of pieces of television music including one of
the most successful "NBC Today Show" theme songs, "America's First
In 2006, he and his wife, Vida, co-wrote "Sam Katz on the
Loose." A pop-up childrens book illustrated by the world famous
artist, Charles Fazzino, and published by Random House. This
year a set of puzzles based on the book was released exclusively by
Barnes and Noble, nationwide.
You can read more about him on his Wikipedia page.