Michael Kogon is the CEO of Definition 6, the unified
marketing agency he founded in 1997. Kogon has
consistently refined the agency's focus over the years, helping it
evolve from the largest independent digital agency in the Southeast
to one of the fastest-growing unified marketing agencies in the
country.
Kogon is credited with developing the agency's Unified
Marketing Strategy model, which helps clients adapt to the
reality of marketing in an always-on world, uniting brands and
people in motion. Kogon and Definition 6 have helped generate
over $15 Billion in revenue for clients since
founding the firm.
In 2010, Kogon secured investment from Navigation Capital Partners
to help the agency expand nationally. Following the investment, he
led the acquisition of Creative Bubble, establishing the agency's
NYC office and giving the agency the full capabilities of an
in-house video and audio production agency. He also led the
acquisition of Leach Communications, a NYC-based integrated
communications agency, giving Definition 6 in-house strategic
communications capabilities.
Over the course of his 18-year career, he has worked in
traditional advertising, management consulting and interactive
marketing roles working with global clients including
Disney, Coca-Cola,
BellSouth, The Home Depot,
Edwards Baking Company, LaQuinta Inns
& Suites, Gables Residential,
Extended Stay Hotels, VeriFone
and the Brawny, Dixie and Vanity Fair Brands of Georgia
Pacific. Michael regularly counsels executives on unified
marketing strategy and execution.
He dedicates much time to the Atlanta community. He is a
Leadership Atlanta Alumni, and is serving on the board of the
Atlanta Jewish Federation. He is a member of the
Atlanta Rotary Club and was former Chairman of
Federation's CEO roundtable and was Chairman of the 2005 and 2006
Bob Strickland Memorial Golf Classic benefiting the Arthritis
Foundation.
In 2005, Michael was selected as one of the Entrepreneurs of the
Year by Catalyst Magazine. Michael was awarded the 2004 Small
Business Person of the Year Award by the Metro Atlanta Chamber of
Commerce. He was also listed as one of the Up and Comers "Under 40
and Rising - 50 of Atlanta's Most Promising Young Stars" in the
Atlanta Business Chronicle. In 2008, Michael was honored with
the AeA (formerly the American Electronics Association) Spirit of
Endeavor Award.
Michael is a graduate of the University of
Maryland, where he earned his Bachelor's Degree in Speech
Communications. Prior to this earlier entrepreneurial effort, Kogon
was Business Development Director for the Mescon Group. Kogon began
his career as an account executive at Pringle Dixon Pringle, an
Atlanta-based advertising, marketing and public relations
agency.
Michael is a frequent speaker at national industry events and
conferences, and regularly shares his thought leadership through Defining Insights, Definition 6's
company blog.
Michael resides in the city of Sandy Springs with his wife
Laurie and daughters Eve and Leah May.