Paul McClay leads the account teams at Definition 6, one of the
fastest-growing unified marketing agencies in the country. McClay
works with clients to deliver strategies that leverage the full
spectrum of unified marketing executions and then implements the
plans to make them a reality.
McClay works with clients to redefine brand experiences and
drive measurable business results that lead to industry leading
performance, as exemplified by his strategic counsel to Mitsubishi
Electric Cooling & Heating. Other recent work includes leading
the strategy for the Coca-Cola "Happiness Machine" campaign, a
highly-successful digital marketing campaign that earned a Gold
CLIO, 'Campaign of the Year' from Ad Age and Viral Video Agency of
the Year from OMMA Magazine.
Prior to joining Definition 6, McClay worked as an independent
consultant specializing in helping companies adopt digital
practices as the web was emerging. He also spent some time in the
British Royal Marines. McClay is a graduate of Durham University,
where he studied business and computer science. When he's not
helping clients create immersive brand experiences, he enjoys
skiing, surfing, sailing, and generally being outside.