Atlanta, GA,    February 06, 2013

Definition 6 Launches Unified Communications Group

HIRES FORMER MARKETING DIRECTOR JEREMY PORTER TO LEAD GROUP

Definition 6, a Unified Marketing Agency, announced the launch of its Unified Communications Group. The group aligns the disciplines of content marketing, social media and influencer communications into one seamless, strategic communications offering, helping clients develop more effective communications programs to improve brand storytelling, amplify brand messages and build stronger and more engaged communities.

The Unified Communications Group will operate as a global practice for the agency. While client programs will be managed from the Atlanta, New York, San Francisco or London offices, the team will also execute content marketing, influencer communications and social media marketing programs from local operations centers in Beijing, Mumbai and Munich when required. Jeremy Porter, 15-year strategic communications veteran and Definition 6's former director of marketing, has rejoined the agency to lead the new group.

The launch of Definition 6's Unified Communications Group comes just months after the agency announced its acquisition of Synaptic Digital, known for its broadcast media communication services and the global content distribution network  TheNewsMarket.com, an active community where more than 36,000 journalists engage with brands for the latest broadcast-friendly news content. The capabilities, in addition to the agency's longstanding track record for developing and delivering on high-impact strategic communications programs, best positions Definition 6 to meet the modern communications challenges facing leading brands today.

"This is an exciting time for global brands," said Jeremy Porter, Director of Unified Communications, Definition 6. "Brands have invested significant resources in building out their online communities across traditional digital and social channels. They're now challenged to fuel community growth through the development, sharing and measurement of content that drives increased sharing and interaction among these groups. Definition 6 has invested heavily to give the agency capabilities that far exceed those of traditional, digital, or social media agencies."

Porter is an experienced digital communications strategist with more than a decade of experience helping brands craft and deliver their messages to audiences large and small. Having led strategic communications programs for more than 100 clients in both B2B and B2C market segments, Porter has a broad range of experience to pull from when helping clients adapt their messaging to accomplish strategic business objectives. While Porter has diverse agency experience that includes serving as Definition 6's former director of marketing and founder of tech boutique agency Reaction Marketing Group, Porter most recently worked on the client-side as Director of Marketing for mFoundry, the leading mobile banking and payments software company in the U.S.

"Brands are more focused on content marketing and influencer communications than ever before," said Michael Kogon, CEO of Definition 6. "Our new Unified Communications Group combines the best of our social media, content marketing and influencer communications solutions into a single offering. Definition 6 is best positioned to help brands develop content in every format in-house, with the added capability of being able to place that content with precision across any and all earned, owned and paid media channels on a global scale."

"Definition 6 is redefining the way brands approach communications in the digital age," adds Porter. "Few agencies offer brands the ability to develop, package and distribute their content across all available media formats - in any language around the globe. We couldn't be more excited about the options we now offer our global brands and look forward to helping our brands discover the value that only unified communications can deliver in support of their broader unified marketing strategies."

In addition to his work as unified communications strategist, Porter is actively involved in the communications and journalism industries, helping to develop the next generation of talent through ongoing community involvement, speaking and blogging on his Journalistics blog. Journalistics is consistently listed as a top source of public relations and journalism trends and opinion. You can read more at http://blog.journalistics.com or follow Porter on Twitter at @jeremyporter.

You can learn more about Definition 6's unified communications group by visiting the agency's website.

ABOUT DEFINITION 6

Definition 6 is a Unified Marketing Agency that creates experiences to unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. The agency's Unified Communications Group aligns the disciplines of social media, content marketing and influencer communications to help brands develop and share their brand stories like never before. For the past 15 years, Definition 6 has helped clients redefine brand experiences, unifying the disciplines of marketing and technology.

Named OMMA Magazine's 2011 Viral Video Agency of the Year, and with offices in Atlanta, New York, San Francisco and London, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Siemens, Mitsubishi Electric, NATO, La Quinta Inns & Suites, Nickelodeon, USA Networks, and Cox Enterprises. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit www.definition6.com.

London,    November 07, 2012

Synaptic Digital UK Rebrands as Definition 6

Synaptic Digital, recently acquired by Definition 6 and owner and operator of www.TheNewsMarket.com, announced today that its London office has officially rebranded as Definition 6.  Matt Thomson will continue to run the office as Managing Director, International Business for Definition 6.

As the European headquarters, the London office will now be able to offer its global brand clients the full suite of the agency's unified marketing strategies that include a robust approach of reaching audiences with brand content at the right time with the right message, through the alignment of marketing and technology.

The UK office will continue to provide services as it had under the Synaptic Digital brand producing broadcast quality newsworthy video content and distributing those assets to influencers through media relations, media centres and its global content network of journalists and bloggers at www.TheNewsMarket.com.

"We're excited to become a part of the Definition 6 team," says Thomson. "Our clients will benefit from the marketing expertise in web development, e-commerce, social media and mobile marketing solutions that resulted in award-winning work for the agency year over year.  Add that to our already grand set of video content solutions and we're primed to deliver effective marketing campaigns for our clients like never before."

"By rebranding London under Definition 6, we are globally poised to deliver marketing campaigns like no other agency," says Michael Kogon, CEO of Definition 6. "We've had global success operating out of North America for brands like Coca-Cola and Center Parcs UK, and we're really looking forward to more content marketing campaigns we can create for an even larger global client roster."

The Synaptic Digital brand will remain in the US to service PR agencies and partners in the United States under the name Synaptic Digital, a Definition 6 company. Synaptic Digital's Asian offices will rebrand in 2013.

To learn more about Definition 6's unified marketing approach, visit www.Definition6.com.

ABOUT DEFINITION 6

Definition 6 is a Unified Marketing Agency that creates experiences to unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. For the past 15 years, Definition 6 has helped clients redefine brand experiences, unifying the disciplines of marketing and technology.

Named OMMA Magazine's 2011 Viral Video Agency of the Year, and with offices in Atlanta, New York and London, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Siemens, Mitsubishi Electric, NATO, La Quinta Inns & Suites, Nickelodeon, USA Networks, and Cox Enterprises. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit www.definition6.com.