ATLANTA and NEW YORK, August 28, 2009
Definition 6 Acquires Creative Bubble
Definition 6 today announced it has acquired the assets of Creative
Bubble, a leading New York City, video editorial, design, sound
and production company, deepening Definition 6's ability to provide
rich media services for challenger brands and market leaders. The
acquisition expands upon Definition 6's interactive marketing and
rich media capabilities, signaling its first move towards national
The Creative Bubble acquisition comes one month after Definition 6
announced it had secured up to $15 million in private equity
investment and planned to expand through organic growth and the
acquisition of two to three agencies through the end of 2010.
Founded in 1997, Definition 6 is best known for its full-service
interactive marketing capabilities, working to help companies like
La Quinta Inns & Suites, Carter's, VeriFone, and Cox
Enterprises, Inc. to develop and execute interactive marketing
strategies designed to gain market share. Creative Bubble offers a
full suite of production, sound engineering, graphics, editorial
and post production services that have earned them multiple Emmy
Awards. Creative Bubble's clients include Nickelodeon, The USA
Network, and Literary Partners.
"Through the acquisition of Creative Bubble, Definition 6 has
taken a giant step in growing its national footprint and deepening
the full range of rich media services our clients need," said
Michael Kogon, founder and chief executive officer of Definition 6.
"We will continue to uncover and make strategic moves to broaden
our scope of services in a way that helps us gain a competitive
advantage and best serve our client base."
Creative Bubble's employees and leadership team will join
Definition 6, establishing its New York office and increasing the
size of its team to approximately 100 employees. Definition 6 plans
to increase its investment in talent, technology and bundled
services, to protect its position as a premier post-production
agency in New York City.
"We are delighted to be part of the Definition 6 team and are
excited by the commitment to invest in talent, technology and
innovation to maintain our capabilities and our commitment to
outstanding creative work for our customers ," said Jim Rocco, CEO
of Creative Bubble. "As companies increasingly make the switch from
traditional marketing to interactive, Definition 6 is perfectly
positioned to deliver innovative and effective solutions to grow a
company's market share through the development of a truly
integrated marketing strategy, from video to social media."
Financial terms of the acquisition were not released.
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About Creative Bubble, LLC
Based in Manhattan, Creative
Bubble provides editorial, design, sound, and production
services. The company's talented team brings energy, creativity and
innovation to its promo, marketing campaign, broadcast package and
original content projects.