New York, March 30, 2011
Definition 6 Grows Public Relations Client Roster With the Addition of Global CEO Leadership Group Vistage International
Definition 6, a unified marketing agency,
announced today that it has been engaged by Vistage International
for public relations and strategic communications services.
Based in San Diego, Vistage International is the world's largest
for profit chief executive organization with over 14,000 members
worldwide.
Definition 6 will be responsible for public relations strategy,
planning and execution for Vistage International as well as
specific social media initiatives. As strategic
communications consultants, Definition 6 will also develop speaking
platforms for key Vistage executives and build a public affairs
outreach program to connect Vistage members with their local
government officials.
"Definition 6 offers an impressive array of services and our
search for a public relations agency concluded with choosing an
agency that could support any strategic communications, digital
marketing, promotion or advertising need that may arise," said Leo
Bottary, Vice President, Public Affairs for Vistage
International. "We selected Definition 6 for its expert
strategic thinking and excellent relationships with business media
on the national and local level. Access to top-tier media
such as CNBC, Wall Street Journal and American City Business
Journals allows Vistage to reach its key audiences. Our
members are leaders in their field and Definition 6 provides us
with the support and skilled knowledge that our members
appreciate."
Vistage International distributes a quarterly CEO Small Business
Confidence Index which is the largest and most comprehensive report
of small and mid-size CEO opinion and projections. The
insights provide a leading indicator for GDP, employment, capital
expenditure, sales, revenue, and profit trends. Definition 6
will lead publicity efforts for the Index.
"Vistage International is the leading brand in its space, and
the Vistage small business member community is a dynamic group of
CEOs who keep America's business economy thriving every day - we're
honored to support their efforts," said Alfred Leach, managing
director of strategic communications, Definition 6. "By
leveraging our unified agency model, we are committed to providing
Vistage with innovative thinking and solutions to extend the reach
and influence of their brand through traditional and digital
marketing campaigns."
Vistage International evaluated five agencies in its search for
a public relations agency.
About Vistage International
Founded in 1957, Vistage International, headquartered in San
Diego, California, is the world's leading chief executive
organization, serving more than 14,000 members in 15
countries. Vistage member CEOs participate in chair-led
advisory board peer groups, receive one-to-one coaching, learn from
expert speakers, and interact among a global network of CEOs
representing a broad range of industries. Its renowned
Vistage CEO Confidence Index has been tracking CEO confidence and
main street business issues since 2003.
About Definition 6
Definition 6 is a Unified Marketing
Agency that creates brand experiences that unite brands and
people in motion. Through imagination, innovation and insight, we
execute ideas that deliver continued value across all brand
interactions. Since 1997, Definition 6 has been helping clients
redefine brand experiences by unifying the disciplines of marketing
and technology. With offices in Atlanta and New York,
Definition 6 supports a fast-growing client base that includes The
Coca-Cola Company, HBO, La Quinta Inns & Suites, VeriFone, Cox
Enterprises, Nickelodeon, Mitsubishi and Cinnabon. For more
information on Definition 6's Unified Marketing Services, or to
learn more about the agency's award-winning work, please visit www.definition6.com.