New York, NY, August 01, 2012
Definition 6 Launches Brand Identity for Sayers
New logo, website optimized for
tablet users drives 30% increase in traffic to site
NEW YORK - August 1, 2012 -Definition 6, a unified marketing
agency, announced the brand re-launch for Sayers, an industry-leading IT services and
solution provider, featuring a new logo and branding that aptly
reflects their company slogan, "Built Around You," including a full
website re-design addressing emerging technology around
Sayers hired Definition 6 to create a more personal and
user-friendly site for their clients. The vibrant visuals,
multi-colored logo, and customizable call outs on the homepage help
promote key products, announcements, and services. In addition,
technical updates to the site homepage were made to specifically
address tablet users, including an HTML5 build, strong bold imagery
which adjusts based on screen resolution, and key modules that
allows users to preview content without having to leave the
"We are selling high tech, business-critical solutions; our
branding and logo needs to reflect that," said Christopher
Callahan, Executive Vice President of Sales & Marketing at
Sayers. "More importantly, however, our business is built on
relationships and people. Echoing our slogan, 'Built Around
You,' the website and branding emphasizes this consultative,
people-first approach, which Definition 6 demonstrated extremely
well in our re-branding efforts."
Definition 6 surveyed Sayers customers and employees, and found
not only a need for a more contemporary look, but also a need to
better convey the company's level of expertise in technology
solutions and their success stories. In the new Knowledge
Center, customers can view case studies that demonstrate applied
solutions and the direct impact they've had at specific companies.
"We selected Definition 6 as a partner because of the way they view
unified marketing and custom solutions for clients which aligns
very well with our approach to business," Callahan stated.
"Primary research showed us how critical the tablet experience
was for the Sayers site from a marketing and sales perspective, as
more and more IT decision makers are using iPads and similar
devices to multitask in meetings," said Jeremy Bromwell, Account
Director at Definition 6. "This knowledge led us to the design and
creation of a home page that was completely re-envisioned,
embracing the unique behavior for tablet users."
Customers have already voiced their appreciation for the new
website and branding. Since launch, the website traffic is up by
30%, pageviews increased by more than 25% and the average time on
site has increased, showing that there are more content areas of
interest for web visitors.
To see the newly launched site, visit Sayers.com.
Founded twenty-eight years ago, Sayers has grown into an
industry-leading IT services and solution provider, offering the
latest and most sophisticated technologies. Over the past
three decades, we have established a powerful track record of
success, highly personalized service and lasting client
Sayers delivers customized technology solutions with measurable
results, from faster time to market, to cost savings, to revenue
growth. For the past 15 years Sayers has averaged a 95%
customer retention rate.
About Definition 6
Definition 6 is a Unified Marketing
Agency that creates experiences that unite brands and people in
motion. Through imagination, innovation and insight, we execute
ideas that deliver continued value across all brand interactions.
Since 1997, Definition 6 has been helping clients redefine brand
experiences by unifying the disciplines of marketing and
Named OMMA Magazine's 2011 Viral Video Agency of the Year, and
with offices in Atlanta and New York, Definition 6 supports a
fast-growing client base that includes The Coca-Cola Company, HBO,
Rubbermaid Commercial Products (RCP), Mitsubishi Electric, La
Quinta Inns & Suites, Nickelodeon, USA Networks, Sesame Street,
Cox Enterprises, and truTV. For more information on Definition 6's
Unified Marketing Services, or to learn more about the agency's
award-winning work, please visit .