New York, NY,    August 01, 2012

Definition 6 Launches Brand Identity for Sayers

New logo, website optimized for tablet users drives 30% increase in traffic to site

NEW YORK - August 1, 2012 -Definition 6, a unified marketing agency, announced the brand re-launch for Sayers, an industry-leading IT services and solution provider, featuring a new logo and branding that aptly reflects their company slogan, "Built Around You," including a full website re-design addressing emerging technology around tablets.

Sayers hired Definition 6 to create a more personal and user-friendly site for their clients. The vibrant visuals, multi-colored logo, and customizable call outs on the homepage help promote key products, announcements, and services. In addition, technical updates to the site homepage were made to specifically address tablet users, including an HTML5 build, strong bold imagery which adjusts based on screen resolution, and key modules that allows users to preview content without having to leave the page.

"We are selling high tech, business-critical solutions; our branding and logo needs to reflect that," said Christopher Callahan, Executive Vice President of Sales & Marketing at Sayers. "More importantly, however, our business is built on relationships and people.  Echoing our slogan, 'Built Around You,' the website and branding emphasizes this consultative, people-first approach, which Definition 6 demonstrated extremely well in our re-branding efforts."

Definition 6 surveyed Sayers customers and employees, and found not only a need for a more contemporary look, but also a need to better convey the company's level of expertise in technology solutions and their success stories.  In the new Knowledge Center, customers can view case studies that demonstrate applied solutions and the direct impact they've had at specific companies. "We selected Definition 6 as a partner because of the way they view unified marketing and custom solutions for clients which aligns very well with our approach to business," Callahan stated.

"Primary research showed us how critical the tablet experience was for the Sayers site from a marketing and sales perspective, as more and more IT decision makers are using iPads and similar devices to multitask in meetings," said Jeremy Bromwell, Account Director at Definition 6. "This knowledge led us to the design and creation of a home page that was completely re-envisioned, embracing the unique behavior for tablet users."

Customers have already voiced their appreciation for the new website and branding. Since launch, the website traffic is up by 30%, pageviews increased by more than 25% and the average time on site has increased, showing that there are more content areas of interest for web visitors.

To see the newly launched site, visit Sayers.com.

ABOUT SAYERS

Founded twenty-eight years ago, Sayers has grown into an industry-leading IT services and solution provider, offering the latest and most sophisticated technologies.  Over the past three decades, we have established a powerful track record of success, highly personalized service and lasting client relationships.

Sayers delivers customized technology solutions with measurable results, from faster time to market, to cost savings, to revenue growth.  For the past 15 years Sayers has averaged a 95% customer retention rate.

About Definition 6

Definition 6 is a Unified Marketing Agency that creates experiences that unite brands and people in motion. Through imagination, innovation and insight, we execute ideas that deliver continued value across all brand interactions. Since 1997, Definition 6 has been helping clients redefine brand experiences by unifying the disciplines of marketing and technology.

Named OMMA Magazine's 2011 Viral Video Agency of the Year, and with offices in Atlanta and New York, Definition 6 supports a fast-growing client base that includes The Coca-Cola Company, HBO, Rubbermaid Commercial Products (RCP), Mitsubishi Electric, La Quinta Inns & Suites, Nickelodeon, USA Networks, Sesame Street, Cox Enterprises, and truTV. For more information on Definition 6's Unified Marketing Services, or to learn more about the agency's award-winning work, please visit .