New York, NY, January 30, 2012
Definition 6 Launches Timeline Movie Maker, A Personalized Cinematic Video Experience For Facebook Timeline
Facebook Timeline users' top life events highlighted in
customized shareable mini movies
NEW YORK, January 30, 2012 - Definition 6, a
unified marketing agency, today announced Timeline Movie Maker,
a product that allows people with Facebook Timeline to see their
content through a customized cinematic experience. With one-click
curation, people can choose to create a highlight reel of their
lives in a one minute video.
Timeline Movie Maker evaluates the person's content shared with
the public and with friends, and then identifies the most engaging,
relevant content and life moments to build a chronological story
for their customized mini-movie.
"Timeline is about sharing the key moments of your life with
your friends and family. Timeline Movie Maker is evaluating highly
engaged content in a chronological fashion, choreographing a user's
personal journey on Facebook, with content that has the most
engagement and uses comment analysis to identify key life moments
and where the user is tagged," says Paul Hernacki, Chief Technology
Officer at Definition 6. "The result is a powerful example of how
the synergy between technology and marketing is crucial in driving
complex projects like this to life, ultimately evoking an emotional
connection from the end user."
"For consumers, Facebook is more than just a platform - it has
truly become an integral part of our everyday lives. In order
for Timeline Movie Maker to resonate with people we knew we had to
do something special to create a unique and personal experience for
each person to feel good about. We had to literally create a
product that will become the soundtrack to their lives," Chris
Thornton, Chief Marketing Officer, Definition 6. "Creating
emotional connections between brands and consumers is the heart of
what we do at Definition 6 - it's at the core of our unified
marketing strategy."
Timeline Movie Maker will be initially available in four
languages including English, French, Spanish and German and will
allow for five different music soundtracks from which people can
choose to create their mini movie. People can also customize their
music selection, images, videos or check-ins at the end of the
first automated video view to truly see their personalized Facebook
story unfold before their eyes.
ABOUT DEFINITION 6
Definition 6 is a Unified Marketing
Agency that creates experiences that unite brands and people in
motion. Through imagination, innovation and insight, we execute
ideas that deliver continued value across all brand interactions.
Since 1997, Definition 6 has been helping clients redefine brand
experiences by unifying the disciplines of marketing and
technology.
With offices in Atlanta and New York, Definition 6 supports a
fast-growing client base that includes The Coca-Cola Company, HBO,
Rubbermaid Commercial Products (RCP), Mitsubishi Electric, La
Quinta Inns & Suites, Nickelodeon, USA Networks, Sesame Street,
Cox Enterprises, and truTV. For more information on Definition 6's
Unified Marketing Services, or to learn more about the agency's
award-winning work, please visit www.definition6.com.
Facebook® is a registered trademark of Facebook Inc.
Read more about Timeline Movie Maker in these press
publications:
AdAge: Facebook
Releases Moviemaking App to Demystify Timeline
Mashable: Turn Your
Facebook Timeline Into a Movie
Mediapost: Definition 6
Makes Facebook Users The Stars Of Their Own Movies, Turns Timeline
Into Screenplays
Fast Company: Facebook's
Timeline Movie Maker, Starring Your Jacked Ego
ZDNet: Facebook launches
Timeline Movie Maker
NY Times Tech Blog
Bits: Daily Report: Facebook's Offering, Fueled by You
PC Magazine: Timeline Movie
Maker Brings Your Facebook Profile to Life