Atlanta, March 07, 2011
Definition 6 Named Agency of Record for Rubbermaid Commercial Products
Definition 6, a unified marketing agency, today
announced it has been named agency of record for Rubbermaid
Commercial Products, a brand of Newell Rubbermaid.
As agency of record for Rubbermaid Commercial Products (RCP),
Definition 6 will support traditional and digital marketing
initiatives, utilizing its innovative unified marketing strategy
"This is a significant win for Definition 6," said Michael
Kogon, CEO of Definition 6. "We have dramatically transformed the
agency over the past year to position us to attract more agency of
record relationships from companies like Newell Rubbermaid and its
Rubbermaid Commercial Products brand. This win reinforces the
demand and interest we're seeing in the marketplace for unified
marketing strategies and execution."
Definition 6 will help RCP with campaign planning and execution
for new product launches, as well as strategy, planning and
execution of digital marketing, promotions, public relations and
advertising. "Definition 6 is an impressive agency with an
extensive team capable of supporting both traditional and digital
marketing programs," said Bob Heisner, Global Vice President of
Marketing for Rubbermaid Commercial Products. "We ultimately
selected Definition 6 for its ability to come up with the big
ideas, but also to execute and plan. We look forward to working
with Definition 6 and its team."
RCP evaluated more than 20 agencies during its search for an
agency of record in 2010.
About Definition 6
Definition 6 is a Unified Marketing
Agency that creates brand experiences that unite brands and
people in motion. Through imagination, innovation and insight, we
execute ideas that deliver continued value across all brand
interactions. Since 1997, Definition 6 has been helping clients
redefine brand experiences by unifying the disciplines of marketing
and technology. With offices in Atlanta and New York, Definition 6
supports a fast-growing client base that includes The Coca-Cola
Company, HBO, La Quinta Inns & Suites, VeriFone, Cox
Enterprises, Nickelodeon, Mitsubishi and Cinnabon. For more
information on Definition 6's Unified Marketing Services, or to
learn more about the agency's award-winning work, please visit www.definition6.com.
About Rubbermaid Commercial Products, LLC
Rubbermaid Commercial Products, headquartered in Winchester,
Va., is a manufacturer of innovative, solution-based products for
commercial and institutional markets worldwide. Since 1968, RCP has
pioneered technologies and system solutions in the categories of
food services, sanitary maintenance, waste handling, material
transport, and safety products. RCP, an ISO 9001:2000 manufacturer,
is part of Newell Rubbermaid's global portfolio of brands and
continues to develop innovative products. Visit www.rubbermaidcommercial.com.