ATLANTA,    July 13, 2009

Definition 6 Receives Private Equity Investment to Fuel National Growth Plans

Definition 6, the Southeast's largest independent full-service interactive marketing and eCommerce agency, announced today that Navigation Capital Partners, an Atlanta-based middle market private equity group, has made a commitment to invest up to $15 million in the firm.

This investment will be used to help Definition 6 expand its core interactive services through organic growth and strategic acquisitions of other interactive firms across the United States.

"Definition 6 will use this new capital to further develop our media and digital technologies to continue to deliver cutting-edge, interactive and eCommerce solutions to our clients in a faster, more cost-effective manner, while also expanding the service offering to create true turn-key solutions" said Michael Kogon, founder and chief executive officer of Definition 6.

Recognizing the potential for tremendous growth in new media spending, Navigation Capital Partners selected to work with Definition 6 on this expansion because of the agency's proven experience and innovative interactive solutions.

"Having delivered award-winning interactive services for more than a decade, Definition 6 is among a handful of independent, full-service interactive marketing agencies to survive and thrive through various economic roller coasters" said Larry Mock, managing partner of Navigation Capital Partners. "When we decided to proactively pursue a partner for investment in the interactive media space, Definition 6 and Michael Kogon's experienced team became a clear choice. Together we will work aggressively on our platform for growth, and build a national interactive firm with recognized marketing expertise."

With a solid track record of success, Definition 6 is known for leveraging its strategic thinking, technical experience and creative abilities to deliver social media strategies, search engine marketing, online advertising, web development and email marketing for its clients.

"Over the past decade we have seen the traditional advertising model give way to a model based on interactive marketing that is now only accelerating with the widening consumer and business acceptance of social media" said Kogon. "Interactive marketing is enabling challenger brands to successfully take on the Goliath brands that once ensured market share dominance through their sheer size of ad spending. The game has changed and today's announcement is going to permit us to more aggressively grow ourselves so we can help those organizations seeking to use new media to attain business success."

Definition 6 will be the cornerstone of the national footprint expansion, and Kogon will lead this effort. Over the next six months, Kogon and his team will seek and evaluate potential acquisitions and geographic areas for organic expansion for Definition 6. It is expected that two to three deals will be closed by the end of 2010.

About Navigation Capital Partners
Navigation Capital Partners (NCP) is an Atlanta-based private equity firm that makes growth and buyout investments in middle market niche manufacturing, distribution and services businesses across the United States. The managers of NCP formerly founded and managed Mellon Ventures, the private equity investment partnership of Mellon Financial Corporation. With the backing of Goldman Sachs Vintage Funds, NCP acquired the private equity portfolio of Mellon Ventures in December 2006. NCP currently manages approximately $375 million of invested and committed capital. For more information, visit http://www.navigationcapital.com/.