Definition 6 Wins AiMA Awards for Recent Online Video Campaign
Definition 6, an integrated interactive agency, today announced
it won two awards in the 2010 AiMA Awards competition.
Definition 6 earned the "Most Effective Video Campaign" award for
The Coca-Cola "Happiness Machine" video it produced. The "Happiness
Machine" video also shared the "People's Choice" award honors at
this year's ceremony.
The Coca-Cola "Happiness Machine" video, which can be seen on YouTube
here, has been viewed more than 2.2 million times to
"The 'Happiness Machine' video was one of our favorite projects to
work on to date," said Michael Kogon, CEO of Definition 6. "While
we believe the creative concept was a winner from the onset of the
campaign, it was really the genuine surprise and happiness captured
in the video that made it such a hit with fans and the client
Definition 6 shot the video in early December at St. John's
University. The crew set up a modified Coca-Cola vending machine
overnight. When unsuspecting college students went to make a
purchase the following day, they were surprised with small 'doses
of happiness' ranging from flowers and balloon animals to a piping
hot pizza and a six-foot sub.
"Imagine if you went up to a vending machine and a six-foot sub
came out," adds Kogon. "How could you do anything other than
A complete list of the 2010 AiMA Award winners can be found on the
AiMA website here.
About AiMA Awards
Established in 2008, AiMA Awards is the Atlanta area's only award
program dedicated exclusively to interactive marketing.
Professionals from all walks of Atlanta's interactive community are
invited to put their best website, search, email, online video,
social media and mobile campaigns forward to compete for the
distinction of being recognized by industry experts and peers as
Atlanta's best digital talent. For more information on AiMA awards,
please visit http://www.atlantaaima.org.