New York and Atlanta, January 20, 2011
HBO Taps Definition 6 for Launch of "Curb Your Enthusiasm" Season Opener
NEW YORK, Jan. 19, 2011 - Definition 6, a
unified marketing agency, announced today that its 45-second TV
spot to promote the launch of the new season of HBO's "Curb Your
Enthusiasm" aired on Sunday, Jan. 16. "Curb Your Enthusiasm" is
moving into its eighth season and is one of HBO's most popular
The spot, slated to run as part of an ongoing promotional
campaign for "Curb Your Enthusiasm," coincided with the season
premiere of "Big Love," an American TV drama about a fictional
Mormon family in Utah that practices polygamy.
The "Curb Your Enthusiasm" promotional campaign is produced by
Caitlin Riley and Michael Davidowitz, and is overseen by Creative
Director Becca Schader.
"One of the highlights of the new season of Curb is Larry
David's 'visit' to New York City, and HBO, who came to us with this
concept-driven spot, wanted to emphasize that in a humorous way"
said Jim Read, Creative Director at Definition 6. "We enjoyed
collaborating with them to explore different gags which Definition
6 pre-visualized and took into edit."
For years HBO has engaged Definition 6 to provide motion
design, editorial, and post-production services for several HBO
properties including the opening and final seasons of "Entourage,"
"World Championship Boxing," "How to Make It in America," and "Six
Home Box Office, Inc. is the premium television programming
subsidiary of Time Warner Inc., providing two 24-hour pay
television services - HBO® and Cinemax® - to approximately 41
million U.S. subscribers. The services offer the most popular
subscription video-on-demand products, HBO On Demand® and Cinemax
On Demand(SM) as well as HBO GO(SM), HD feeds and multiplex
channels. Internationally, HBO branded television networks, along
with the subscription video-on-demand products HBO On Demand and
HBO Mobile®, bring HBO services to over 60 countries. HBO
programming is sold into over 150 countries worldwide.
ABOUT TIME WARNER INC.
Time Warner Inc., a global leader in media and entertainment
with businesses in television networks, filmed entertainment and
publishing, uses its industry-leading operating scale and brands to
create, package and deliver high-quality content worldwide through
multiple distribution outlets.
ABOUT DEFINITION 6
Definition 6 is a Unified Marketing Agency that
creates brand experiences that unite brands and people in motion.
Through imagination, innovation and insight, we execute ideas that
deliver continued value across all brand interactions. Since 1997,
Definition 6 has been helping clients redefine brand experiences by
unifying the disciplines of marketing and technology.
With offices in Atlanta, New York and Dallas, Definition 6
supports a fast-growing client base that includes The Coca-Cola
Company, HBO, La Quinta Inns & Suites, Verifone, Cox
Enterprises, Nickelodeon, Mitsubishi and Cinnabon.
For more information on Definition 6's Unified Marketing
Services, or to learn more about the agency's award-winning work,
please visit .