The TL;DR November 6th, 2017

TL,DR Bite-sized industry updates

The TL;DR November 6th, 2017

This week we’re talking about Snap Pixel, Instagram Go Live With a Friend, and the new LinkedIn

Snapchat Releases “Snap Pixel”

Following in the footsteps of Facebook and other platforms, Snapchat has created a Snap Pixel for better ad tracking. Read more on Social Media Today.


  • Snapchat has created a pixel that sites can place in their code to track a variety of metrics
  • Advertisers can choose from nine conversion types initially, but will be able to add their own after a time. Initial Options include:
    • Purchase
    • Save
    • Start Checkout
    • Add to Cart
    • View Content
    • Add Billing
    • Sign Up
    • Search
    • Page View
  • Data can be access in Snapchat’s Ad Manager
  • This step allows Snapchat to be more competitive with other social networks.

5 Ways Brands Can Use Instagram’s “Go Live With a Friend”

With the recent release of their innovative “Go Live With a Friend”, Instagram is providing brands even more ways to get into the live game. Read more on Social Media Today.


  • Interviews / Q&A: Co-streaming is a natural fit for conducting interviews, eliminating many of the barriers that often come with a live interview.
  • Joint Webinars or Takeovers: Offering webinars on Instagram live is a great way to move webinars into the live space, potentially reaching a larger audience.
  • Collaboration Announcements: Teasing that you have a big announcement and then introducing the collaboration partner on live can really generate excitement.
  • Round Ups or Panel Discussion: Since you can switch live partners at any point, it’s a great way to hear from multiple speakers in one destination.
  • Contests: Using a game-show style format with the tool is a great way to engage your audience and have them compete for prizes.

The New LinkedIn

LinkedIn is a much different platform than it was a year ago. Check out the infographic below to find out the biggest changes. Read more on Social Media Today