The TL;DR August 27, 2018

This week we’re discussing Facebook’s latest changes, Pew Research’s latest study on social media, and “Push” versus “Pull” marketing.

Facebook Update Roundup

Facebook continued it’s string of updates to help make the platform more focused on conversation as well as to help users feel safer using it. You can read the highlights below and you can learn about comment pinning here, ad targeting here, and the trustworthiness score here.

The TL;DR

  • Comment Pinning: In an effort to keep conversations in groups productive, Facebook has added the option for group admins to be able to pin user comments.
    • This can be used to float highly engaging comments to the top of a post.
    • It can also help admins gently guide users towards the types of discussion they would like to focus on.
    • On highly active threads, this can also be used to post a summary to the top of a comment section which saves users having to dig up more information on their own.
  • Ad Targeting Adjustments: Facebook is removing more than 5,000 ad targeting options to help get rid of discrimination in ad targeting.
    • This comes on the tails of a few scandals that involved Facebook’s highly specific targeting being used to keep certain groups of people and cultures from seeing certain ads.
    • It updated their ad policy early last year, but after Cambridge Analytica and the Russian hacking, Facebook is still working hard to mend its reputation.
    • 5,000 options is a huge number to eliminate, but there will still be a large number of targeting options for advertising.
    • Options likely to be cut include those that could be tangentially related to religious beliefs, racial profiling, and other similar topics.
  • Trustworthiness Score: Facebook has now begun assigning users “reputation scores” to help sort issues reported to the company.
    • This score only relates to the reporting of false news stories, not to a person’s general trustworthiness in life.
    • Essentially, when users flag something as “false”, the company investigates. They’ve found that many people report stories as “false” aren’t simply because they don’t agree with them.
    • To combat this issue, the company now passes all reports on false or misleading news to third-party fact checkers who investigate. If, for example, a story flagged as false turns out to be true, that goes against the trustworthiness of the user who reported it.
    • Users with low trustworthiness scores will have future reports put down lower on the priority list when it comes to addressing them.
    • The ultimate goal is to help Facebook catch actual fake news faster since people with higher trustworthiness scores will be given priority on the list.

Study Finds the Parents & Teens Are Concerned About Social Media Usage

The latest Pew Research report into teen device usage produced some interesting insights on how teens versus parents view social media use. Read more below and check out the full article here.

The TL;DR

  • Pew discovered that while parents think teens spend too much time on their phones, teens also feel this way.
  • Unsurprisingly, parents think teens are more distracted than teens consider themselves to be. They also underestimate how much teens check their phones in the morning.
  • Teens report that they don’t think they spend too much time on devices, but they do say they should probably cut back. This suggests that perhaps societal pressure is making them conscious of their usage when they themselves don’t feel negatively towards it.
  • The study doesn’t necessarily make any irrefutable points about whether screen time is positive or negative, but it does highlight interesting (and sometimes outdated) opinions about social media.

Push/Pull Marketing:

As the debate for the most effective type of marketing continues, Mention Me has recently released interesting research on “Push” vs “Pull” marketing. Check out the infographic below and read the full article here.