The TL;DR September 24, 2018
This week we’ll be discussing Facebook & Instagram updates, tips for Instagram Stories from Facebook’s Creative Team, and Influencer trends that aren’t disappearing anytime soon.
Facebook and Instagram Add and Test New Features
Facebook allows pages to join groups: In a move sure to please many marketers, Facebook is now allowing some pages to join groups. This means the business can interact with threads, rather than an individual person having to do so.
- This is currently still being tested and only available to some Pages.
- This could enable brands to join relevant communities and make their business more trusted and recognizable to a consumer.
- It could also help humanize brands and aid in community management.
- This may help some brands offset the effects of the algorithm shift.
Instagram launches GIFs in DMs: People have been trying to outwit Instagram and post gifs since the platform launched, and now Instagram has officially announced that gifs can now be sent via DM.
- The tool is powered by GIPHY and features the latest trending gifs from the platform.
Users can swipe to see what’s trending or search using keywords or phrases.
5 Creative Tips for Instagram Stories from Facebook’s Creative Shop Team
Instagram Stories continue to be a powerhouse on the platform, and now Facebook’s own creative team is offering tips on how to best use this tool. You can read the full article here.
- Rainbow Text: While not an obvious choice, rainbow text is possible on Stories. Highlight your text and place one finger on the text and one on the color choices. Once you do that, simultaneously drag both fingers across the tray and text. This will help your Stories stand out since this trick isn’t widely known.
- Face Filters on Photos: You aren’t limited to selfies when it comes to using face filters. They also work if you’re taking a picture of another image or photos. This means you can add fun filters to real life photos.
- Layering: You can actually add more than one filter or effect to each video you create. Save your video after adding a filter, then re-upload it and add more to the video. You can do this multiple times to create some really unique and fun videos.
- Tap to Reveal: Consider using your Story for a “tap-to-reveal” game. It gives your user the chance to guess what your image will be before they see it. Simply take whatever you want your final “reveal” image to be, upload it and cover it with a color using the pen tool. On each subsequent story, erase some of the pens to start revealing the image. Users will get a fun, rewarding experience of a little mini-game inside your feed.
- Motion Pinning: This built-in feature allows you to pin an object (like an IG Stories sticker) to something in a video. That object will then move along with whatever it’s pinned to. While this is a built-in feature on Stories, sometimes it can be difficult to get it to work – Facebook says that the key to making this work is in the colors. Make sure your subject is a much different color from your background, and it should work.
10 Influencer Marketing Trends That Are Here to Stay
Influencer marketing is everywhere now, but it’s a quickly changing industry. These ten things, however, are likely here to stay. Get all the details here.
- More influencers in a wider range of niches: Since influencer marketing is getting more common, a broader range of niches are experimenting with it. This offers brands the chance to partner with smaller influencers who have dedicated fan bases.
- YouTube is growing in importance: Typically when people think of influencer marketing, they think of Instagram or Facebook, but now YouTube is becoming more relevant. People enjoy video and engaging with others and now YouTube is booming with a younger audience and becoming a great platform for Generation Z.
- A greater use of specialist influencers on sites like Twitch and Musical.ly: While these sites may be niche, their audiences are engaged and enthusiastic. Live streaming is more popular than ever, and if your target audience is on one of these sites, it’s a great way to reach them.
- Increase in sharing of useful content by influencers on behalf of brands: Content has never stopped being the most important part of online marketing and having your influencers share useful content can really help your brand stand out. Influencers are also more likely to want to work with you if, instead of blatant advertising, you can help them create content that meets their needs or excites their audience.
- Multi-platform influencer marketing is growing in popularity: Targeting users on multiple platforms have always been the effect, and that doesn’t change when it comes to influencer marketing. Influencers use multiple sites to hit different target markets.
- Influencer marketing is getting more open and transparent: Everyone now knows that influencer marketing is paid, and most people ignore ads – but users also expect transparency in content. It’s a fine line to walk, but typically the best option is, to be honest, and tell viewers that content is paid but still ensure it is high quality.
- Brands are builder longer-term relationships: Previously, brands were known to choose an influencer for one campaign then move on to someone else the next time they created something. But now many companies have realized the value of positive, long-term relationships and are seeking to build these among the influencers they use.
- Influencers are getting greater exposure on traditional media: Since Generation Z spends more time on YouTube than on watching TV, YouTube stars are just as well known and respected as more traditional celebrities. For this reason, YouTube stars are starting to show up more and more in traditional media, further blurring the line.
- Brands are using influencer agencies, platforms, and tools to simplify the process: Finding influencers is difficult, and manually searching for them and trying to build that relationship is incredibly time-consuming. Now that the industry has grown, more and more agencies are focused specifically on influencer marketing and representing influencers. This also means that new platforms are coming out to help you manage your influencer marketing.
- There is a greater use of analytics to measure ROI: Like all things in marketing, the value of an influencer must be proven. While there still isn’t a catch-all metric to measure exactly what an influencer campaign is doing for your brand, more and more agencies are working to find other ways to prove value. This can involve anything from looking at sales to giving influencers a special discount code and more. Whatever route an agency takes, they’re all working to prove the value of an influencer campaign.