The TL;DR October 15, 2018

This week we’re chatting about Facebook Marketing Partner updates, how to use hashtags, and how to create viral content.

Facebook Updates Marketing Partner Program

Facebook recently held its annual marketing partner summit, and they announced several updates at the event. Read on to find out more and check out the full article here.


  • Facebook is revamping their Marketing Partner program by more closely integrating with smaller agencies, independent consultants, and tech companies.
  • They’re aiming to help improve both measurement and creative on the platform.
  • Facebook Marketing Partner badges are now available to a wider variety of companies and people who have Facebook-specific needs.
  • The company is introducing Facebook Pro, a program that will provide access to faster support using Messenger, live-streamed training, and one-on-one consultation with the platform’s marketing science team. The program is currently in beta.
  • Facebook is likely making these updates to improve relationships with marketers at a crucial time where revenue growth is decelerating due to Cambridge Analytica, API changes, and more.

A Quick Guide to Hashtags

Hashtags are incredibly important in social media marketing, but there’s a lot of conflicting information on how to use them. Find out some quick tips below and check out the full article here.


  • The Basics:
    • Hashtags sort content on most social media platforms.
    • They make it easy to find posts on a certain topic rather than just posts by a certain user.
    • They’re clickable and searchable, making them easy to use.
    • Sometimes hashtags are used less for searchability and more as a way for users to express their emotions or make jokes.
    • They’re necessary for successful marketing on all platforms.
    • Don’t overdo it – you don’t need 30 hashtags per post.
  • Common Hashtags:
    • These are unbranded, high volume hashtags used by pretty much everyone.
    • These primarily help you highlight keywords, categorize content, and make your content more discoverable.
    • They can drive long-term traffic to your site and increase visibility, but can sometimes be crowded.
    • Be creative when looking these up – some are obvious whereas others make use of internet slang.
    • Before selecting hashtags, carefully vet them to make sure they don’t have inappropriate content for your brand and to check that they’re being used the way you think they are.
    • Find specific hashtags that are still well-used.
  • Brand Hashtags:
    • These are hashtags that are unique for your business, consider them your signature.
    • They can be as simple as your company name or tagline.
    • While these won’t necessarily have the traction as common hashtags, they help people easily find your content.
    • These hashtags are perfect for getting users to share UGC that relates to your brand.
  • Campaign Hashtags:
    • When launching a new campaign, create a hashtag with its name.
    • This will help users participate in your campaign and will help you organize posting for later analysis.
    • You can also ask your followers to come up with the campaign hashtag and offer a small prize for the winner.

How To Create Viral Content

It’s a question almost as old as the internet – how do you make something go viral? While there is no guaranteed formula, these tips can help. Check out the infographic below, courtesy of Social Media Today.