The TL;DR February 11, 2019

3 min

Before we dive in, we wanted to let you know that starting next week, you can expect the TL;DR on Tuesdays instead of Mondays. We’ll still be providing your industry insights and updates, but now we’ll have a video to go with it! Thanks for sticking with us.

This week we’re covering Facebook’s new targeting transparency, fake influencers, and how to effectively measure your social media marketing strategy.

Facebook Updates Ad Targeting Transparency

As Facebook continues to push towards being considered a “user-first” platform, it’s now allowing users even more visibility into why they’re seeing the ads they’re shown. You can read more here.

The TL;DR

How to Avoid Fake Influencers

With influencer marketing becoming more prominent, the likelihood of false influencers trying to take advantage of brands will naturally go up. Here are three ways to help ensure your influencers are the real thing. Read more here.

The TL;DR

  1. Digital Literacy: Check to make sure the influencers you’re interested in have a solid understanding of the social space. Follower count isn’t enough — check and see if their interactions make sense, if their follower/following ratio works, and if their audience is engaged.
  2. Third Party Verification: Several third-party influencer platforms have started to assist in the influencer verification process. If your influencer is represented by an actual company, that’s a good indication that they’ve been thoroughly vetted.
  3. Regulation: While this is still a ways off, a recent legal case could set the precedent for this type of enforcement. A New York court ruled against a company that allowed users to purchase followers and engagement, effectively eliminating this business practice in that state.

5 Ways to Measure Your Social Marketing Strategy

What’s a social marketing strategy without measurement? Here are five ways to measure your strategy. Check out the full article on Social Media Today.