The TL;DR March 26, 2019

5 min

This week we’re diving into some Facebook and Instagram updates, how to write effective social copy, and the top website trends for 2019.

Facebook’s Replies and Instagram Checkout

In its continuous slew of usability updates, Facebook has added direct reply options to Messenger and Instagram has added an in-app checkout option. You can read more about Facebook here and Instagram here.


How to Write Good Social Media Copy

We all know that social media is effective — but it’s only as effective as its copy. These four tips should help you figure out what to write. You can read more on the Social Media Today site.


  1. Encourage your audience to join the conversation: Engagement is the name of the game, so getting your audience involved will help you in the long run. But how do you do that? Ask them questions, ask for their input, and see if they’ll share their stories. And when they do share, make sure you respond to them and thank them.
  2. Elevate images with emotional copy: Due to short attention spans, you don’t have the luxury of long copy on social, so you have to make good with what you’ve got. One of the best ways to get more out of shorter copy is to make it punchy and emotional – but be careful only to use emotion where relevant.
  3. Leverage the desire to learn: People always want more information about the topics that interest them —lean into this. Offer your followers industry news, updates, or thought leadership. This will encourage them to engage while also keeping them coming back for more.
  4. Write copy that leverages FOMO: The fear of missing out fuels a lot of behaviors on social media, so leverage this in posts. The three best ways to use FOMO are to write copy that makes something feel exclusive, urgent or scarce.

2019 Web Design Trends

Your website is often your audience’s first impression of you, so it’s important to make sure it’s a good one. The infographic below should help. You can see more here.