The TL;DR April 23, 2019
This week we’ll talk about Facebook’s potential new feed & Instagram’s new live video test, LinkedIn updates, and share advice on how to create a landing page that works.
Facebook’s Swipeable Feed & Instagram’s Communal Video
Facebook never stops innovating for their platforms, and this week is no exception. They’re testing a new feed type on Facebook and a new communal video option on Instagram. Read more about Facebook’s update here and Instagram’s here.
- Facebook is considering a new, swipeable feed:
- While not publicly available yet, Facebook is considering a feature where instead of scrolling vertically through their feed, users are presented with a post and can swipe to the side to see the next one.
- This functionality would mirror how users scroll through Stories.
- This could cause Facebook to merge Stories & feed into one stream — a logical move considering that Stories has not taken off at all the way Facebook would have hoped (less than 10% of Facebook’s user base regularly uses Stories).
- This has not yet been released for public testing as Facebook is still conducting research.
- Considering the disastrous response toInstagram’s widely panned and short-lived updatea few months back, the platform is being understandably cautious.
- Instagram is testing communal video:
- Potentially as an extension of Facebook’s Watch Party, Instagram is now testing an option that would allow users to view in-platform content with a friend while also seeing their reaction on the in-app camera.
- The option would start a split screen view where users could use filters and communicate with their friend while watching a video.
- Currently, this only supports two viewers, but that may change upon successful launch.
LinkedIn Makes More Community Focused Updates
- LinkedIn adds a “teammates” option:
- LinkedIn has rolled out a new option called “teammates” that allows users to prioritize updates from coworkers in their feed.
- According to the platform, users are 60% more likely to interact with people they currently work with, so this addition makes sense.
- When adding someone to the list, users can specify whether that person is a manager, colleague, or direct report.
- There is currently a limit as to how many people you can add to this list, but it is not yet known the exact number of that limit.
- Right now, users can only add people that actually work at the same company as them, but they are working on expanding the offering.
- Limits are in place to help keep people from taking advantage of the algorithm.
- LinkedIn rolls out its own versions of reactions:
- LinkedIn had officially announced the rollout of a reactions feature on posts, similar to Facebook.
- The options include a thumbs up, applause, a lightbulb, a person thinking, and a heart.
- This enables users to provide more nuanced feedback on the fly.
7 Landing Page Best Practices For A More Effective Digital Strategy
Your online campaign is only as good as your landing page. Follow these seven best practices to help improve your digital campaigns. You can read more here.