The TL;DR April 30, 2019

6 min

This week we’re diving into info on how to conduct a social media audit, social share of voice, and tips for great visual content.

6 Basic Steps To Running an Effective Social Media Audit

Regularly auditing your social networks is important if you want to keep your strategies effective. Find out the six basic steps for running an audit below and read more here.


  1. List all active networks: You can’t audit what you don’t know about. Make sure you have a thorough list of every network on which your brand is active. Use this list to help you with the next steps.
  2. Analyze: This is where a lot of the work comes in – select KPIs and carefully analyze every network you’re on. See what drives engagement, what drives to the site, and what drives sales. This will help you see where your audience is and what makes them engage, which is the goal of any social media audit.
  3. Assign values to each network: Once you know how the numbers pan out, assign values to each network. These rankings will help you know where your priorities should be and what you should be focusing on.
  4. Decide what to keep: Based on your findings, values, and resources, you may decide you need to trim down the number of networks you’re on – and that’s okay. It’s better to have a solid, effective strategy on a few networks than to spread yourself too thin across networks that aren’t relevant to your audience.
  5. Clean up profiles: Now’s the time to really spring clean. Update your bios, hide or delete old videos and photos, create new headers, etc.
  6. Revisit analytics and optimize: Look at all that data you collected again, this time with a strategic lens on content. Keep the things that work and change the strategy where you need to. Now is also the time to set new benchmarks and start working towards those. Keep an eye on the changes you made and optimize where you need to.

Social Share of Voice: What it Means and How to Get It

Social share of voice matters – are you getting the most out of it? Find out why it’s important and how to get it below. You can check out the full article on Hootsuite.


5 Proven Tips To Enhance the Effectiveness of Visual Content

It’s well known that visual content consistently performs better, but how can you improve this for your posts? Find out below and read more on Social Media Today.