The TL;DR June 11, 2019

5 min

This week we’ll dive into LinkedIn’s new research and insights series, Facebook chatbot analytics, and Instagram stats your business needs to know.

LinkedIn Announces New Ad Research and Insights Series

In its continuing conquest to be the top social network for marketers, LinkedIn has announced two tools aimed at helping marketers learn what ads work on the platform. Find out the details below and read more here.

The TL;DR

The Ultimate Guide to Facebook Messenger Chatbot Analytics

Facebook has a LOT of metrics, so how do you know which ones are the most valuable for your brand? The guide below will give you a head start. You can read the full article here.

The TL;DR

  1. Total Contacts: This one’s pretty straightforward – keep an eye on how many people are communicating with your bot and try to keep that number going up. If you notice a drop, take note of any changes that may have happened around that time.
  2. New Contacts: Correlate your contact increase with when you run campaigns aimed at growing your numbers. This is a great way to see if those are working.
  3. Conversions: Conversations mean nothing if they aren’t converting. Keep an eye on how many leads fill out forms and offer up their information.
  4. Sessions: Check out the total number of conversations your bot is having. Hopefully, that number stays healthy, and check for increases around times when you’re offering promos or new products.
  5. Chat Blast Opens and Responses: If you’re making use of chat blasts, make sure you see which ones perform and which ones don’t. This will help you know which ones to do in the future.
  6. Unsubscribe Rate by Drip Campaign Dialogue: This metric tells you how many people unsubscribe right after you contact them in your drip campaign. If you notice certain points tend to drive users away, you may want to reconsider having them.
  7. Block Rate: While occasional blocks and spam reports are normal, if you begin to notice a high percentage on this metric you may need to reconsider how often you reach out to followers or what you’re saying to them.
  8. Facebook Messages Ads Conversations Started: This message lets you know how many people engage with you after you send them a Messenger ad. You should keep an eye on this metric to see if your campaigns are sustainable and reaching the right audience.

30 Instagram Stats Every Marketer Needs to Know

As Instagram continues to take over from Facebook as the most popular platform, you need to keep an eye on all the relevant stats. Check out the infographic below, found on Social Media Today.