The TL;DR June 25, 2019

6 min

This week we’ll be covering how to improve your SEO, symptoms of a failing content marketing series, and what you need to know about SEO in 2019. Catch up on last week’s issue here if you missed out.

5 Actionable Steps to Improve Your SEO Performance

Your organic Google ranking is one of the most important marketing platforms you have. Here are five things you can do to help improve it. Read more on Social Media Today.

The TL;DR

  1. Learn how customers search for your product: Customers search for things differently than how you might describe them. Put yourself in your customers’ shoes and think of terms they might type that would ultimately lead to your product. Once you’ve defined those terms, integrate them naturally into your website copy.
  2. Create URLs that tell Google what to do: Google spiders check your URLs, too, so make sure they accurately describes what your webpages contain. Instead of something like “site.com/page1234=5”, try “site.com/learn-Morse-code”.
  3. Create your website for mobile instead of desktop: Google rewards mobile-first design thanks to the large amounts of searches conducted on smartphones, so design for the small screen first.
  4. Manage your images: Using lots of images is a great first step, but adding “alt text” will strengthen image relevance both for your content and for search engines. Remember to keep them short and specific.
  5. Keep a strict “no copy/paste” policy: Google penalizes duplicate content, so be careful not to make your pages too similar. Try to write unique copy for each page — if there isn’t enough info to differentiate in a certain category, consider combining it with another.

3 Symptoms of Content Marketing Failure

Content marketing is powerful, but it must be analyzed and optimized to stay relevant. Here are three signs your marketing isn’t working hard enough and how to get it back on track. You can read more here.

The TL;DR

17 Tips for A Higher Ranking on Google

SEO should be a major focal point for all marketers. Check out the infographic below for 17 things you need to know when working on your SEO, found on Social Media Today.