The TL;DR October 15, 2019

5

This week we’ll be covering content marketing myths, social media vs print, and the rise of social commerce. If you missed last week’s issue you can find it here.

5 Content Marketing Myths That Might Be Holding You Back

With content marketing continually evolving, misconceptions creep in to cloud the reality. Take a look at these 5 misconceptions and read more on MarTech Today.

TL;DR

  1. Content speaks for itself: Though content is king, it needs support from other marketing channels.
  2. SEO is dead and organic rankings are a waste of time: Certain older SEO tactics, such as keyword stuffing, are ineffective, but that doesn’t make SEO any less important. Many modern tactics are still necessary. 
  3. Facebook is dying: This platform may not be your business’s main social channel, but it is still the world’s largest social network. A lack of presence on your page can be a missed opportunity.
  4. The more content, the better: Find the happy medium between creating a single large piece that may or may not perform and overwhelming your audience with too much content.
  5. Martech will solve your marketing problems: Unfortunately, it’s not that simple and requires a sound strategy and continual support. Tech must be strategically chosen and used well to succeed – it’s not a guaranteed recipe for success.

Social Media Spend to Overtake Print Spend for the First Time Ever

The headline says it all – in 2019, social media spend will likely overtake print spend worldwide for the first time. Read how it will affect marketing below and find out more here.

The TL;DR

The Rise of Social Commerce – and What It Means for Your Brand

Platforms keep expanding eCommerce features – so what does that mean for you? Find out in the infographic below, originally from Social Media Today.