The TL;DR October 15, 2019
This week we’ll be covering content marketing myths, social media vs print, and the rise of social commerce. If you missed last week’s issue you can find it here.
5 Content Marketing Myths That Might Be Holding You Back
With content marketing continually evolving, misconceptions creep in to cloud the reality. Take a look at these 5 misconceptions and read more on MarTech Today.
- Content speaks for itself: Though content is king, it needs support from other marketing channels.
- SEO is dead and organic rankings are a waste of time: Certain older SEO tactics, such as keyword stuffing, are ineffective, but that doesn’t make SEO any less important. Many modern tactics are still necessary.
- Facebook is dying: This platform may not be your business’s main social channel, but it is still the world’s largest social network. A lack of presence on your page can be a missed opportunity.
- The more content, the better: Find the happy medium between creating a single large piece that may or may not perform and overwhelming your audience with too much content.
- Martech will solve your marketing problems: Unfortunately, it’s not that simple and requires a sound strategy and continual support. Tech must be strategically chosen and used well to succeed – it’s not a guaranteed recipe for success.
Social Media Spend to Overtake Print Spend for the First Time Ever
The headline says it all – in 2019, social media spend will likely overtake print spend worldwide for the first time. Read how it will affect marketing below and find out more here.
- According to Publicis-owned Zenith’s forecast, estimates place social spend at $84 billion, and print spend at $69 billion in 2019.
- This will expand social media’s share of global ad spend to 13%, making it the 3rd largest channel behind television and paid search.
- With social and paid search continuing to grow, this revelation is not surprising considering the usually higher ROI of online campaigns.
- Ad revenue has shot up across the industry, with the following gains for each platform:
- Pinterest: 62%
- Snapchat: 48%
- Facebook: 28%
- Twitter: 21%
- TikTok: Revenue undisclosed but they’ve become quite disruptive.
- While not necessarily surprising, this information has far-reaching implications for the future of marketing – social has been necessary for a while, but it’s not going away any time soon.
The Rise of Social Commerce – and What It Means for Your Brand
Platforms keep expanding eCommerce features – so what does that mean for you? Find out in the infographic below, originally from Social Media Today.