The TL;DR November 5, 2019


This week we’re discussing measuring ROI on social media, long-term social media marketing practices, and Game of Thrones by the numbers. In case you missed last week’s edition, you can read it here.

3 Common Mistakes Made In Measuring Social ROI

We all know return on investment is one of the most important measuring factors, but it can be difficult to prove on social media.  Check out these three common mistakes (and how to avoid them). You can read more here.


  1. Expecting results too quickly: Even though the average sales cycle is 6 months, 77% of marketers measure ROI within 1 month of their campaign. Be patient and realize that results you find shortly after are not indicative of actual performance.
  2. Looking at the wrong metrics: Break free from traditional measurements and adapt based on your campaign, the medium you use, and your business objectives.
  3. Caving in to the pressure to perform faster: Ignore the itch to optimize your campaign so soon after your launch. Think long-term to better align with your goals and improve your social spending.

Social Media Marketing Requires Long-Term Attention for Long-Term Results

Reaping immediate benefits from your social marketing campaign sounds nice but is not realistic. Read how best to commit to a long-term process and find more details here.


New Stats on Game of Thrones Discussion

Game of Thrones is back on the Hot Topics list with new stats from Twitter. You can find the full infographic on Social Media Today. And if you’re a Game of Thrones fan, be sure to check out the amazing work we did for our favorite fans here and here.