The TL;DR December 10, 2019

This week we’re looking ahead to 2020 as we discuss social media trends for next year, the effect of mobile ads on social commerce, and important stages of content marketing. In case you missed our previous edition, you can find it here.

5 Key Social Media Trends to Look for in 2020

With social media updating and changing every day, it’s best to always be in the know. Or better yet, be ahead of the curve. Read these 5 trend predictions for 2020 and find more on Social Media Today.


  1. Influencer marketing will continue to grow: According to research, 59% of marketers plan on increasing their influencer budget for next year. Can’t afford to make this budget change? Now worries – social media provides an even playing field for all brands, big and small, to compete.
  2. Shopping on social media: This trend started in 2019 and is predicted to continue to grow. The ability to buy something on Instagram without having to leave the platform decreases your sales funnel and makes life easy for your consumers.
  3. Stories will become marketers go-to: Once a Snapchat exclusive, the Stories feature is popular on Instagram, Facebook, and even YouTube. On-the-spot content provides an authentic look into your brand and the ability to capitalize on consumers’ fear of missing out with flash sales and deals.
  4. Augmented Reality (AR) will become mainstream: Though limits in technology have kept marketers from using this tool’s full potential, we will see the use of AR more in eCommerce, product discovery and more.
  5. Chatbots’ effectiveness will improve: Goodbye stuffy, prewritten responses. Algorithms are improving chatbots’ intelligence and understanding. Chatbots can talk to multiple people at the same time, so it is likely that more brands will take them up in 2020 thus improving customer service.

How Mobile Ads Are Powering a Social Commerce Surge This Holiday Season

More people than ever are using their smartphones and tablets to shop online. Keep the below points in mind for your social strategy this holiday season and find more details on Social Media Today.


  • 57% of people have used a smartphone or tablet to buy a product through social media in Q3.
  • Social sites such as Facebook, Instagram, Pinterest, Snapchat, Twitter and YouTube implemented and continue to update e-commerce features.
  • This boom in online shopping is apparent during the holidays as Cyber Monday becomes more popular than Black Friday.
  • Instagram’s new checkout feature created a seamless experience for consumers by simplifying their customer journey.
  • High traffic from mobile during the holidays is the perfect opportunity for brands to revamp their social strategies focusing on customer experience. This would be an ideal time to explore the use of AR.
  • Thanksgiving Day has become a huge day for mobile shopping.
  • The growth of seamless mobile experiences like Instagram checkout are a huge part of this trend.

7 Stages of Content That Marketers Should Know About

Your content gives your brand a voice that salespeople and other representatives can’t otherwise. See the infographic below from Social Media Today and check out D6’s guide to content marketing.