The TL;DR January 14, 2020

5 minutes
TL,DR Bite-sized industry updates

This week we’re covering ways to earn more backlinks, tips to avoid looking desperate on LinkedIn, and a checklist for maximizing your SEO efforts. Find last week’s edition here if you missed it.

7 Ways to Earn More Backlinks in 2020

Gaining backlinks from credible sources generates organic traffic, boosting your search engine ranking and ultimately driving more traffic to your website. Expand your backlink profile with the help of these tips and read more on Social Media Today.


  1. Create link round-up posts.
    • There’s a high demand for expert insights and tips for success – see here you are reading this round-up. Provide a compilation of tips you can feature on your site.
    • A benefit of publishing round-up posts is that the experts you feature will often link back to the post from their own sites, adding valuable signals to your page.
  2. Give Interviews.
    • Press for your business published on reputable sites is a good way to earn backlinks, albeit more time consuming and costly.
    • Seek out relevant journalists for a chance to get featured. This will get you a mention and/or backlink to your website.
  3. Guest blogging.
    • This is a great way to create exposure for your brand, expand your audience, and establish yourself as a “thought leader”
    • Finding a third-party platform where you can publish your blog is easier said than done, but not impossible.
  4. Connect with clients.
    • You don’t have to look too far to get backlinks. Make the most out of your relationships with your clients who have established websites and digital presences.
    • Guest posts on their blogs will help you get backlinks and your client will get free quality content. It’s a win-win.
  5. Post case studies and industry statistics.
    • Make the links come to you instead. Blogs with original, data-driven insights are more likely to attract others to link back to it.
    • Additionally, creating case studies is a good way to help you gain exposure and visibility in your niche.
  6. Monitor your competitors.
    • Keep an eye on trends and create alerts to monitor your competitors in forums and social media.
    • Uncovering your competitors’ target keywords and analyzing their SEO rankings can help you increase your chances of earning backlinks.
  7. Connect with experts on Facebook groups.
    • Join groups in your niche or industry to connect with bloggers and marketers.
    • Add value to the group by sharing relevant trends or even your own content.

7 Things to Stop Doing on LinkedIn Immediately

Shifts in the quality of posts on LinkedIn are causing us to take a closer look at current practices. Desperation does not bode well for professionals, so check out these tips and get more info on Social Media Today.


  1. Posting too frequently. LinkedIn is not Twitter. Bombarding your followers with posts that don’t offer value is ineffective.
    • Instead, you should… Only post when you’re inspired to share something that’s of interest to your network.
  2. Posting the wrong types of content. LinkedIn is not to be confused with Facebook. Memes and mindless posts are irrelevant content and considered “too much information” in a business context.
    • Instead, you should… Keep it professional and leave the personal content for Facebook.
  3. Fishing for engagement. Posting click-bait in the form of random questions and irrelevant content sends a clear message that you’re not serious about doing business on LinkedIn.
    • Instead, you should… Keep your questions relevant to the audience you want to attract in order to increase engagement.
  4. All numbers, no substance. Don’t be fooled by vanity metrics. Look past the numbers and ask yourself if it’s both relevant and valuable for your ideal client.
    • Instead, you should… Pay attention to your posts that get the most visibility. Also, pay attention to other posts in your field.
  5. Tagging people excessively. Tagging inappropriately screams desperation and backfires since LinkedIn’s algorithm now de-emphasized posts in the news feed if those people tagged within it don’t engage with it.
    • Instead, you should… Only tag people in a post when it’s relevant to them.
  6. Attention-seeking, over-the-top videos. Regardless of the platform, you need to speak the language and use the formats with which your audience is familiar.
    • Instead, you should… Approach video tastefully, professionally, and authentically.
  7. #Overdoing #hashtags. Detailed, funny, or branded hashtags are not the ones people normally search for, rendering them a complete waste and making you look spammy.
    • Instead, you should… Use hashtags strategically and limit it to two or three in a post.

SEO Checklist: Blogging for People and Search Engines

Even with the rise of social platforms facilitating engagement around content, search is still the biggest traffic driver for most websites. Start maximizing your SEO efforts with the help of this overview and find more details on Social Media Today.

Infographic with tips on SEO optimization.