The TL;DR March 17, 2020

6 minutes
TL,DR Bite-sized industry updates

This week we’re discussing tips for local SEO, the differences in usage of Facebook, Instagram, and Twitter, and must-know email marketing metrics. You can read last week’s edition here in case you missed it.

8 Tips to Optimize Your Site for Local SEO

Four out of five consumers use search to find local information. Use these eight tips to keep your business relevant and read more details on HubSpot.

The TL;DR

  1. Improve your internal linking structure. Internal linking supports website navigation, helps with information architecture, and distributes page authority.
  2. Optimize URL, title tags, headers, meta description, and content. Use high-volume keywords and boost your opportunity to be found in the search engine results pages (SERPs).
  3. Add location pages to your site. If you have more than one brick and mortar location, create location pages with addresses, phone numbers, store hours, and add a Google Map to your site for bonus points.
  4. Create local content. Be the local authority for your industry by promoting local industry gatherings, news, and employees on your blog.
  5. Ensure your website is mobile-friendly. Nine out of ten smartphone users conduct local searches on their devices, so make it easy for your users.
  6. Ensure your name, address, and phone number are consistent online. The most common location for the NAP is in the footer or header of the site. Again, make it easy for your users.
  7. Get inbound links with relevance and authority. Inbound links raise your domain authority and tell Google you’re a legitimate business. You can get them through sponsorships, partnerships, and guest blog posting.
  8. Engage on social media. Align social and search with shared content on social media.

Facebook vs. Instagram vs. Twitter: Which Platform Should You Be On?

Though different in terms of purpose, Facebook, Instagram, and Twitter all offer opportunities to engage with your network, increase brand awareness, and drive traffic to your site. Check out the differences among these three social media sites below and find more details on HubSpot.

The TL;DR

Demographics

Engagement

Usage

Need-To-Know Email Marketing Metrics to Track Campaign Success

Looking to get more out of your email marketing campaigns? Take a look at this overview of essential email marketing metrics, such as bounce rate and list growth performance, and find more on Social Media Today.

Infographic that lists top email marketing metrics.