The TL;DR April 21, 2020
This week we’re discussing tips for a better customer experience, ways the workplace is changing, and the idea of paying for social media to avoid data-sharing. Missed last week’s edition? Read it here!
7 Tips to Make Every Interaction with Customers the Best
Customer experience shouldn’t end with the sale. It’s an ongoing process that your company should always be seeking to improve. Follow these tips that will make your customers love interacting with your business and read more on HubSpot.
- Show empathy and gratitude. Treat customers the way you want to be treated as a customer.
- Be conscientious. Responsibly follow-up to every customer communication you engage in with a solution or a forum for feedback.
- Be transparent and communicative. Don’t hesitate to explain the situation, apologize for the issue, and communicate how it happened and how it won’t happen again.
- Ask for and act on customer feedback. This allows you to identify potential problems before they cause your customers to churn.
- Surprise and delight your customers. Taking the time to periodically surprise your customers can go a long way in building an emotional connection with your customers.
- Go where your customers are. Always respond to customer requests and issues on the same platform where they originally reached out.
- Talk like a human. Formal language can ring hollow, so use your good judgment to communicate with customers authentically in your own voice.
8 Ways the Workplace is Changing for Marketers
Looking to where future workplaces are headed can help you make decisions about which work styles could be best for your career in the long run. Take a look at this list to visualize how the office landscape is changing and find more on HubSpot.
- The remote workforce will continue to grow. And with that growth, we may also see more emphasis on company cultures and internal communication.
- Workplaces will offer more flexible perks. 73% of employees say their company’s level of flexibility directly impacts their level of satisfaction at work.
- Soft Skills will be even more crucial to your career. Bots aren’t as skilled in areas of emotional intelligence, adaptability, public speaking, writing, or team management.
- Creativity will be particularly valuable to employers. According to LinkedIn’s recent report on behavioral data, the demand for creative talent will rise sharply by 2030 as artificial intelligence becomes more prominent in the workplace.
- Artificial intelligence will take over marketing tasks, but not jobs. AI technology will help employees work smarter rather than render their jobs obsolete.
- Recruiters will embrace more pre-screening tactics before job interviews. Leveraging technology will allow recruiters to verify that a candidate is a solid job prospect before scheduling a time-consuming interview.
- Effective anti-harassment policies will be even more critical. 71% of recruiters and HR reps report that these policies will change and evolve to fit the modern-day workplace.
- Wages could become more transparent. Wage transparency benefits companies because it attracts talent and keeps employees at a business for a longer amount of time.
Would People Pay to Use Social Media Platforms to Avoid Data-Sharing?
Though it may not seem like a realistic possibility, the idea is that platforms would make money off a subscription fee, eliminating the need for them to gather and share user data in order to sell ads. Learn more from the survey below and find more information on Social Media Today.