The TL;DR June 30, 2020

TL;DR Bite-sized industry updates

This week we’re discussing global marketing challenges, lessons to note before starting a research project, and the pros and cons of webinars and podcasts. If you missed last week’s edition, you can read it here.

8 Marketing Challenges Faced Globally

Though platforms and technology are evolving, the struggles and challenges of marketing have remained consistent. Review these common global marketing issues that impact the industry and read more on HubSpot.


  1. Generating traffic and leads. 35% of marketers face challenges related to leads and/or traffic. Create content that your audience wants and focus on promoting it in a way that resonates with them.
  2. Providing ROI for your marketing activities. Only 53.85% of marketers surveyed say they measure customer acquisition costs. Be sure to dedicate time and resources to establishing links between your marketing efforts and sales results.
  3. Securing enough budget. 64% of marketers said their marketing budget has increased. If you can calculate ROI, you are more likely to receive a higher budget.
  4. Managing your website. 63% of marketers are looking to make a website upgrade. Whatever update you desire, there are resources available to help you do so, such as hiring an agency partner.
  5. Targeting content for an international audience. 59% of marketers are currently marketing internationally. Make sure you are aware of the culture of your audience while understanding their wants.
  6. Training your team. Evaluate your team to figure out who needs recognition and who could benefit from coaching.
  7. Hiring top talent. The quick rate of demand for marketing jobs makes it difficult to find qualified candidates. You can write a compelling job description to help recruit the person best for your team.
  8. Delivering an account-based marketing strategy. The most common challenge with ABM is delivering a personalized experience. An easy way to do this is to use software that helps you combine your sales and marketing information.

8 Things to Know Before You Start a Research Project

Research projects are an effective way to build authority and show thought leadership but producing your own may prove itself to be a bit challenging. Check out these key lessons to help start your research and find more on Content Marketing Institute.


  1. Find a topic no one else is researching. Distill your topic into a single question that will expose new research and opinions.
  2. Involve research experts. A trusted expert better understands the commercial value of original research and can help with designing and distributing the report.
  3. Expect hard work to get survey responses. It may take more than sending out an email request. Direct asks are typically more successful.
  4. Make momentum your friend. Create a plan to keep you and your team on track.
  5. Find a story to tell. The story is in the data you collect.
  6. Don’t bend the research to fit your goals. You may not like your results, so it’s important to commit to conducting research that is objective.
  7. Design the report smartly. Make it easy to read and share across platforms.
  8. Document the project strategy. Note any tips and tricks and monitor the moving pieces of your research closely.

The Pros and Cons of Webinars and Podcasts

Depending on your resources and content needs, you may need to choose between these two opportunities. Learn about the advantages and disadvantages of each to help you choose whether podcasts or webinars are the better options for your business. Find more info on Social Media Today.

Infographic on the pros and cons of webinars and podcasts.