The TL;DR July 14, 2020

4 minutes
TL,DR Bite-sized industry updates

This week we’re discussing ways to use social media data for content, common Facebook ad mistakes to avoid, and on-page ranking factors for SEO success. Did you miss last week’s edition? Catch it here.

5 Creative Ways to Use Social Media Data as a Source for Content

Having data as the driving force behind your content is a surefire way to boost your posts from good to newsworthy. Use one or more of these ways to use your data as inspiration for future content and find more details on HubSpot.


  1. Peruse Instagram. Use your findings to help spark fun content ideas.
  2. Explore Twitter. Learn more about a pressing topic from your timeline and trending hashtags.
  3. Don’t overlook niche social platforms. Platforms like Yelp can give you unique information that you most likely cannot find elsewhere.
  4. Analyze tweets for advanced textual insights. For example, you can analyze the text for a prevalence of character traits or use a Twitter timeline to get samples of writing.
  5. Conduct a survey for more actional insights. By combining data scraping and surveys, your campaign will be more well-rounded and most likely offer actionable insights.

6 Facebook Ad Mistakes That Can Sink Your Marketing Budget

Facebook ads can lead to an increase in brand awareness and a boost in sales, but there is more that goes into them than just engaging copy and visuals. Maximize your ROI by avoiding some of these common mistakes and read more on Social Media Today.


  1. Running ads at all times. Set a limit on how often your ads are shown so that you don’t risk overexposing your target audience.
  2. Irrelevant landing pages. Ensure your landing page matches your ad by directing the consumer to the exact page previewed.
  3. Constantly tinkering with your campaign. It’s worth waiting or running your campaigns in set phases in order to ensure that you’re seeing optimal results.
  4. Not activating Facebook Automated Rules. This allows you to automatically switch off a campaign or ad or adjust a campaign budget or bid, and it ensures that you maintain control over any campaign changes.
  5. Continuing to market to converted customers. Be sure to exclude people who have purchased the advertised product within the last month so that your audience doesn’t have to see your ad repeatedly.
  6. Not experimenting with different ad types. Entertain multiple audiences as they will respond and engage in different ways than other demographics.

On-Page SEO: The Key Considerations for Ranking Higher on Google

Though building links and off-page SEO is important and beneficial, on-page SEO is responsible for your website’s overall SEO efficiency. Prevent your site from becoming wasted space with these ranking factors and view more on Social Media Today.

Infographic about on-page SEO