The TL;DR July 7, 2020

3 minutes
TL,DR Bite-sized industry updates

This week we’re discussing tips for conversational marketing, interactive content to include in blog posts, and website mistakes that affect SEO. If you missed last week’s edition, you can read it here.

6 Effective Tips for Successful Conversational Marketing

Combine social listening and engagement with an understanding of the user experience by gathering feedback through conversational channels of communication like social media, email, or phone. If you aren’t already implementing these efforts in your campaign, take a look at these helpful tips and read more on Instapage.


  1. Personalize. Learn about your customers and store their data so that it can be passed to other arms of your organization.
  2. Keep it short. Connect with your customers while understanding they are not your friends. Unless the customer continues the conversation, don’t continue dragging on.
  3. Cater to the customer. Be where your customers are when it comes to channel, time, and medium.
  4. When in doubt, listen more. The conversation is most likely already happening, so spend time listening before crafting your campaign.
  5. Reward your customers. This helps with both improving your marketing and building relationships with your customers.
  6. Don’t limit yourself to conversation. Be sure not to stray from your traditional analytics reporting in order to track your campaign’s effectiveness.

7 Ways to Make Your Blog Post Interactive

Creating interactive content is rather easy and drives double the number of conversions than static content. Give your readers what they want with these tools and get more details on HubSpot.


  1. Make a GIF. There are many websites that have tools to help you create your own animated GIF or have a domain of popular ones to choose from.
  2. Podcasts. Take advantage of the power of audio because it gives your audience a chance to consume your content while multitasking.
  3. YouTube videos. Embedding videos gives your readers the option to watch the content instead of reading, capturing their attention for longer.
  4. Charts and graphs. Adding visualizations to your posts helps viewers understand and analyze information.
  5. Infographics. Multimedia elements make it easier to read and consume content.
  6. Images. Pictures help the reader visualize what you’re talking about, plus they are more interesting to look at.
  7. Pull quotes. Engage your reader with this design element and quickly relay the most important info.

The Most Common Website Mistakes Affecting Your SEO in 2020

If your website is not optimized correctly, your risk losing search traffic opportunities and potential new customers. Make sure that your SEO practices are up-to-date by studying these common mistakes and find more info on Social Media Today.

Infographic about common SEO mistakes