The TL;DR August 25, 2020

TL;DR Bite-sized industry updates

This week we’re discussing reasons to include PR specialists in content creation, content and tech tips for 2021, and tips for an effective website. Have you read last week’s TL;DR? Check it out here

4 Reasons Why a Digital PR Specialist Should Be Involved in Content Creation

Put content creators in the same room as your digital PR professionals to create engaging, newsworthy content. Make sure the content you create is compelling enough to earn coverage and attention and read more on HubSpot

The TL;DR 

  1. Recognize viral ideas. PR specialists are immersed in the daily nuances of the news cycle and can categorize ideas by newsworthiness, relevance, and promotional viability so that you create content that is interesting to publishers. 
  2. Keep data human. Bridge the gap between data and human interest by pulling from a PR specialist’s experience in studying what kind of stories emotionally resonate with audiences. 
  3. Extract the juiciest takeaway. They can draw up ideal headlines and takeaways to increase your project’s chances of appealing to publishers and audiences. 
  4. Create better content. Consider scheduling routine collaborative meetings to take advantage of the expertise of a digital PR specialist. 

Content + Technology: 4 Things to Learn as You Move Into 2021

As the “new normal” begins to settle in around us, content marketers are forced to learn to relate to their customers differently and use technology in new ways. Below are tips for creating your evolved strategy that will get you where you want to be. Get more details on Content Marketing Institute

The TL;DR 

  1. Just say no. It’s difficult to grow and change your team if you continue doing the same work you always do. 
  2. Treat empathy as more than a buzzword. Whether it’s with your customer base, your employees, or both, make sure you listen, hear, and understand. 
  3. Content tools are people too. Be cautious of any inherent biases of the data you feed into algorithms. 
  4. Tech success is a people thing. Content and tech are not your ultimate goals, but rather the change that both bring to make things better for your customers and team

7 Ways to Generate More Leads From Your Website

Generating leads is a crucial function of your company’s website. Take a look at these tips to boost customer engagement and secure visitor conversions. Find more information on Social Media Today

Infographic explaining how to capture leads on a web site