The TL;DR September 1, 2020

TL;DR Bite-sized industry updates

This week we’re discussing including voice tech in your brand strategy, types of stories to use to market your business, and website & UX stats. In case you missed last week’s edition, you can find it here.

3 Ways to Include Voice Tech in Your Content Marketing Strategy

With 24% of American adults having a smart speaker in their home, there are more opportunities for content marketers to create experiences that will reach their target audience in a unique, meaningful way. Read how to utilize voice tech in your strategy and get more details on Content Marketing Institute.


  1. Make voice more than a single use. Just because voice is one channel, that doesn’t mean you have to create voice-specific content. You can re-purpose a podcast episode into written content.
  2. Think voice search when creating content. The same basic content marketing strategies, such as keyword research and SEO best practices, still apply.
  3. Promote voice-accessible content. Offer valuable content assets on voice devices and include voice-related calls to action in your campaigns.

5 Types of Stories That Will Help Market Your Business

As marketers, we want to make our target audience feel part of a shared story or experience. Use one of these story types to create an emotional connection with your consumers and help them fully understand what it would be like to work with your brand. Find more on Enchanting Marketing.


  1. Inspire with your business mission. Tell a business founding story and take your readers on a journey to give them a glimpse of who you are.
  2. Let people imagine working with you. Show enticing product images and let readers imagine using your product by telling a story loaded with sensory details.
  3. Share client success stories. Your clients are your best storytellers and can share how you helped them.
  4. Tell (made-up) stories to teach. Stories on your blog can make teaching more interesting and more likely to captivate potential customers.
  5. Share your personal lessons. It’s okay to share personal stories even if they don’t necessarily fit your brand. After all, we’re not brands, we’re humans.

15 Website & UX Stats to Guide Your Website Design Process

It takes more than just having a website in order to be successful online. Web design and user experience (UX) play a big role in ensuring your online presence makes an impact. Check out these stats and find more on Social Media Today.

Infographic on Website & UX Statistics