The TL;DR September 22, 2020

TL,DR Bite-sized industry updates

This week we’re discussing Google ranking factors, practices from customer-centric brands, and dos & don’ts of email marketing. In case you didn’t get a chance to read last week’s edition, read it here

8 Major Google Ranking Factors for SEO

With over two hundred known Google ranking factors, we’ve narrowed down the most important with this definitive list. Improve your brand’s SEO with the help of this list and read more on Martech Today

The TL;DR  

  1. Backlinks. The most efficient way to grow your backlink profile is to borrow backlink ideas from your search competitors to see how they link other websites in your niche. 
  2. Semantic saturation. Make sure your SEO content is packed with an appropriate amount of relevant key words, entities, and images. 
  3. HTML tags. Write your title and meta descriptions like a keyword-rich promo to highlight the most important parts of your copy. 
  4. Core web vitals. This measures first impression that users have, specifically, how fast it loads, how stable the layout is, and how soon it becomes interactive. 
  5. User behavior. Improve user behavior by creating more engaging content. 
  6. Structured data. Used to tag authors, ratings, product features, locations, and more, this feature can do wonders for your SEO. It can create links between entities, pin your location, and enhance your search snippets. 
  7. Google My Business listing. Establish your company as an entity to help your local search performance. 
  8. Mobile optimization. Make sure your page is mobile friendly. 

10 Takeaways from Customer-Centric Brands You Can Apply to Your Business

Communicating with your customers, understanding their wants & needs, and using data to inform ideas are all practices of a brand that is customer centric. Apply these takeaways to your business and find more on CXL

The TL;DR  

  1. Throw out established processes. Rip up and redefine your established processes that cause friction. 
  2. Find new ways to fix old customer pain points. Align your solution with user behavior rather than trying to change user behavior. 
  3. Do what’s best for the customer. Even if it doesn’t grow revenue, doing what’s right will have a longer lasting impact on your customers. 
  4. Let customers help answer big business questions. Find value in customer feedback and listen to their ideas. 
  5. Build genuine relationships with your customers. Communicate with your customers every day to better understand their lives, wants & needs, and how your business impacts them. 
  6. Co-create the experience. Find ways to work alongside your customers and share important updates and reasoning behind business decisions. 
  7. Help customers help customers. Business models in which customers fulfill roles traditionally held by employees, such as help and support chats, can prove successful. 
  8. Show you get it with little touches. Beyond your products or services, understand what really matters to your customers, such as social justice and environmental impact. 
  9. Make the most of one-on-one experiences. Ensure that you are creating a customer journey that is as memorable and personable as possible. 
  10. Surprise and delight. Humans are hardwired to crave the unexpected, so use this principle to enhance the business and experiences that you offer. 

10 Dos and Don’ts for a Successful Email Marketing Campaign

Spreading the word about your products and growing brand awareness is easy with a well-planned email marketing strategy. Make the most of your email efforts with these helpful dos & don’ts and view more information on Social Media Today

Infographic on email campaings