The TL;DR November 10, 2020

3 minutes
TL,DR Bite-sized industry updates

This week we’re discussing tips for virtual events, how to promote your content on social media, and Google’s new ranking signal for SEO. If you didn’t get a chance to read our last edition, find it here

5 Lessons Learned After One Month of Virtual Events

The pivot from in-person to virtual events is inevitable these days and accelerating quickly. Set yourself up for success as we continue into our new normal. Take note of these lessons learned and read more on Marketo

The TL;DR 

  1. Always have Plan B. With so many factors that are outside of your control, have a backup plan to ensure success. 
  2. Shelve the presentations. Engagement is key, so consider swapping your content-led event for a hands-on virtual experience. 
  3. Don’t be afraid to make mistakes. Get your event out into the market to see how customers are responding to your idea and use feedback to continuously adapt and improve. 
  4. Over-communicate and collaborate. Connect with other marketing teams to make sure that you aren’t overlapping topics or duplicating efforts. 
  5. Test everything. Test your technology and make sure everyone is comfortable with the tech in order to ensure a smooth event day. 

5 Ways to Promote Your Content via Social Media

What’s the point of creating content if no one knows where to find it? Use social media to drive more traffic to your blog with these steps to easily promote pieces that you produce. Find more on Social Media Examiner

The TL;DR 

  1. Start with an optimized title. Headlines drive clicks so spend time crafting your headline. 
  2. Create a social media post spreadsheet or calendar. Generate 5-10 posts from your content to share on your social platforms. 
  3. Identify key quotes or statistics. Pull easily consumable bits of content from your article that you can post on social. 
  4. Create and customize branded graphics. Add images and visuals that pertain to your content to maximize engagement. 
  5. Schedule your social media posts. Even if you don’t have a scheduling tool, make sure your team has an internal schedule to maintain your posting flow across your platforms. 

Core Web Vitals: Google’s New Ranking Signal That Will Affect Your SEO in 2021

With 2020 wrapping up soon, start considering your SEO strategy for next year. Stay up to date on the latest ranking factors, such as Google’s new ranking signal, and find more info on Social Media Today

Infographic on Google's new SEO ranking system called Core Web Vitals.