The TL;DR March 2, 2021
This week we’re discussing common myths of repurposing content, webinar etiquette tips for presenters & attendees, and the dos & don’ts of marketing and sales automation. In case you didn’t read last week’s edition, you can find it here.
3 Common Myths About Repurposing Content Debunked
The benefits of repurposing content are twofold: maximize your content investments and refresh existing content. Start taking advantage of repurposing content after reading these dispelled myths below. Read more on Convince & Convert.
- You’re going to be penalized for having duplicate content. Repurposing is remixing and refreshing, not copying and pasting.
- You can’t reuse other people’s content. Permitted that you ask permission and give credit, it’s okay.
- Your audiences are going to be bored. As long as you’re adding value and interest among your target audience, repurposing won’t be boring.
10 Webinar Etiquette Tips for Presenters & Attendees
As our day to day lives have transitioned to being almost completely digital or virtual, webinars have increased in popularity as a chance to connect directly with others in the industry. Find out how best to contribute to webinars below and read more on HubSpot.
- Set the tone. Let your audience know what to expect early on.
- Present what’s expected. Meet the expectations you promised.
- Do a practice round. Practice ahead of time to better prevent technical difficulties.
- Read Q&As out loud. Presenters should repeat the questions out loud before answering them, so that the entire audience has context.
- Make the webinar accessible. Use a trusted hosting platform and you can also send your attendees presentation slides ahead of time.
- Record the session. This way those who were unable to attend the session can still gain value from your event.
- Be on time. As webinars typically have strict schedules, be sure to log on a few minutes before so that you don’t miss anything.
- Chat to amplify, not distract. If it’s not in line with the presentation, leave it out of the chatroom.
- Don’t interrupt. Only add your input if the presenter has opened the floor to it.
- Avoid self-promotion. You shouldn’t attempt to direct other attendees to your brand, especially if it doesn’t relate to the content being presented.
The Dos & Don’ts of Marketing and Sales Automation
Though today’s marketing and sales teams can reap the benefits of automation and AI, automation without personalization feels like a robot trying to sell you something, and buyers don’t like that. Learn how to scale your marketing and sales with these dos & don’ts and review the full infographic on Drift.