The TL;DR March 23, 2021

3 minutes
TL;DR Bite-sized industry updates

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check out last week’s edition here if you missed it. 

7 Ways to Create Scroll-Stopping Visual Content for Social Media

With 94% of consumer marketers using Facebook and 94% of B2B marketers using LinkedIn, it’s the battle of the brands on social media. Add a few of these strategies to your playbook for visual content and read more on Convince & Convert

The TL;DR 

  1. Put your images in motion. Cut through the clutter with GIFs. 
  2. Spell out your message. Animate the script and present a few words at a time so that the viewer will linger a bit to read the full message. 
  3. Stylize your stories. Include story guidelines that align with your brand and viewers will easily recognize your story in their feeds. 
  4. Start with storyboards or templates. Don’t let time deter you from creating video content. 
  5. Subtitle your videos. 85% of Facebook and Instagram users watch video with the sound off. 
  6. Create carousels. These have proven to generate higher engagement because they are inherently interactive. 
  7. Go live. Livestream marketing boosts sales intent amongst your target audience by almost 100%. 

8 Image SEO Best Practices to Make Your Content More Discoverable

Half of all Google searches end on the search results page without the user clicking through to any results. The power of images has proven successful, so make sure yours are easily discoverable and find more info on HubSpot. 

The TL;DR 

  1. Use relevant, accurate alt text for user accessibility and SEO. Written copy describing your image improves the user experience. 
  2. Consider using captions to describe an image. Not always necessary but it can help readers and bots discern an image. 
  3. Compress images for a faster load time. Nobody wants to see that infamous loading circle. 
  4. Post original photos – not just stock photos. Both Google and readers prioritize original content. 
  5. Name your file images before uploading them. Avoid a generic “IMG_420” and use relevant keywords to the content. 
  6. Use responsive images. Always, always, always optimize for mobile. 
  7. Leverage images as a backlinking opportunity. Create high-quality images that other sites can use and ultimately bring more visitors to your site. 
  8. Add images to an existing sitemap. This will help search engines discover your images that Google normally can’t find. 

Survey Finds a Third of People Don’t Trust Social Media Companies with Their Data

Many people are concerned about social platforms potentially misusing their personal information, especially after Facebook’s Cambridge Analytica scandal. Check out the results of a survey conducted on 1,000 social media users and view more info on Social Media Today