The TL;DR March 9, 2021

3 minutes
TL,DR Bite-sized industry updates

This week we’re discussing content marketing lessons from an unexpected figure, video types to include in your social media marketing, and LinkedIn’s insights for higher education marketers. Feast your eyes on last week’s edition here in case you missed it. 

4 Content Marketing Lessons You Can Learn From Bob Ross

With his trademark hair and happy little trees, Bob Ross created an engaging, recognizable, personal brand that is still growing today. Marketers can learn from the evolution of his brand with the lessons below. Read more on paper.li

The TL;DR 

  1. Consistent efforts create masterpieces. From your digital marketing content to visuals to email copy, everything you create needs to be synchronous to your brand’s values. 
  2. The happy little USP (unique selling proposition). Look for an emotional response that pairs with your USP. 
  3. The joy of trial and error. Utilize analytics and data to turn your “happy little accidents” into more engaging, relevant content. 
  4. Keep the audience satisfied. Create content that is visually communicative of your brand’s values, innovative within your industry, and beneficial to your target audience. 

5 Types of Video to Add to Your Social Media Marketing

It’s not news that video is the most engaging form of content. But what kind of video content should you curate? Determine what video types will work best for your brand with the breakdown below from Content Marketing Institute

The TL;DR  

  1. Live videos. Live streaming on social platforms allows you to talk and directly connect with your users. 
  2. Tutorial videos. Clear, educational, and entertaining videos have mass appeal and are usually the most shared. 
  3. Informational videos. Make sure it has valuable and relevant info so that it’s worth your viewer’s time. 
  4. Behind-the-scenes videos. These videos paint a more personable picture of your brand identity. 
  5. User-generated videos. Encouraging your followers to create and share videos is an easy and cost-effective way to curate content. 

LinkedIn Shares Performance Insights for Higher Education Marketers

A recent study found that LinkedIn advertising outperformed the leading online video platform by more positively impacting nearly all key brand metrics in a side-by-side comparison. Take a look at these insights to better determine how to maximize your higher education marketing efforts and read more on Social Media Today