VIDEO: Why Performance Marketing is Critical to Your Success
What the Numbers Mean and Why They Matter
Whether you call it performance, acquisition, or behavioral marketing, marrying data to creative is now a critical function that all entertainment services must practice. From nascent streamers, to linear networks or full-fledged digital platforms, working with data is no longer optional.
Fine-tuning the process of wringing the most value out of content is what we do all day long here at DEFINITION 6. We love sifting through the data to tell a story that in turn gets the best results for our brand partners, whether they work in entertainment or not.
DEFINITION 6 President Jason Rockman, Senior Vice President and Group Creative Director Doug Dimon, and Senior Analytics Manager India Christie (also henceforth known as Data Storyteller—listen in to learn why) join Promax Editorial Director Paige Albiniak to discuss the ins and outs of performance marketing, focusing on the growth and efficiency this methodology gains for brands.
Originally Posted on Promax Brief: http://brief.promax.org/article/why-performance-marketing-is-critical-to-your-success