America the Beautiful: A Q&A with RVshare’s Maddi Bourgerie
Maddi Bourgerie is the Director of Communications and PR at RVshare, a peer-to-peer RV rental marketplace. A dynamic marketing and communications professional with more than 7 years of experience, Bourgerie started her career in the up-and-coming vacation rental industry, and now works as a consultant for countless hospitality and travel companies while also leading the in-house efforts at RVshare. Her team is working to raise awareness for RV rentals as an alternative travel method especially for those looking to get outside and reconnect with nature—and they’re seeing astronomical growth.
What do you love most about your work with RVshare?
I love helping travelers discover the country in a different way. There’s nothing better than hearing about the amazing memories made on a trip they’ll never forget. Our work with DEFINITION 6 has helped build awareness for RVshare and has placed opportunities for RVshare’s CEO Jon Gray to speak on hundreds of radio and broadcast shows.
What has been your favorite project that you worked on with DEFINITION 6?
We partnered with DEFINITION 6 during the pandemic when we were navigating how to get our spokespeople in the media without going to the station. DEFINITION 6 was incredibly helpful in launching successful media tours from the comforts of our homes. However, there was nothing like being back onsite for our most recent media tour at Elm Hill RV Resort in Nashville. It was a huge success doing the tour from an RV!
What led you to your career?
I am a proponent of networking and believe everyone you meet could possibly be a key to the next step in your career. Every job I have had started with a connection from a friend, former roommate, old boss… I always knew I wanted to be in marketing or PR. Finding a job in the travel industry set me up for a career that excites me and keeps my interest.
What is a hobby you have/take part in during your spare time?
I have taken up scuba diving in the past few years. Before I started, it was something that scared me. It’s now a hobby I enjoy, and I am proud to have conquered my fear. It involves traveling to new places and seeing a world under the sea that I wouldn’t be able to experience otherwise.
What is your favorite RV trip?
I rented an Airstream to travel to West Texas and visit Big Bend National Park. The experience was unforgettable. It felt adventurous, relaxing and remote staying in the vast Chihuahuan Desert. We had no phone signal or Wi-Fi. We stargazed at the brightest night skies I have ever seen, hiked peaks and valleys and rode on horseback along the Rio Grande.
What was the biggest lesson you learned in 2020?
The biggest lesson I learned in 2020 was to slow down, enjoy the little things and surround myself with people who make me feel whole. I think 2020 was a reset for most of us and it helped me put the most important things in life into perspective.