The Intersection of Brand Experience and Customer Experience
Definition 6’s Jason Rockman in conversation with Will Setliff of Dawn Marketing and Christopher Thomas-Moore of Domino’s
The Intersection of Customer Experience and Brand Experience
Gone are the days when a great TV commercial was all you needed to win over audiences. In today’s constantly connected society, consumers have access to more information – and choices – than ever before. How do brands break through decision fatigue to build loyalty among consumers, online and off? That answer lies at the intersection of Customer Experience and Brand Experience.
Jason Rockman (President, Definition 6) sits down with William Setliff (Strategic Advisor/Board Member, Dawn Marketing) and Christopher Thomas-Moore (VP of Media, Digital Marketing and Product/Menu Development, Domino’s) for a fascinating conversation about the crucial role human-centered experiences play in the customer journey.