The Intersection of Brand Experience and Customer Experience

Definition 6’s Jason Rockman in conversation with Will Setliff of Dawn Marketing and Christopher Thomas-Moore of Domino’s

The Intersection of Customer Experience and Brand Experience

Gone are the days when a great TV commercial was all you needed to win over audiences. In today’s constantly connected society, consumers have access to more information – and choices – than ever before. How do brands break through decision fatigue to build loyalty among consumers, online and off? That answer lies at the intersection of Customer Experience and Brand Experience.​

Jason Rockman (President, Definition 6) sits down with William Setliff (Strategic Advisor/Board Member, Dawn Marketing) and Christopher Thomas-Moore (VP of Media, Digital Marketing and Product/Menu Development, Domino’s) for a fascinating conversation about the crucial role human-centered experiences play in the customer journey.​