The Intersection of Brand Experience and Customer Experience

07.27.21 By

 

Definition 6’s Jason Rockman in conversation with Will Setliff of Dawn Marketing and Christopher Thomas-Moore of Domino’s​

Gone are the days when a great TV commercial was all you needed to win over audiences. In today’s constantly connected society, consumers have access to more information – and choices – than ever before. How do brands break through decision fatigue to build loyalty among consumers, online and off? That answer lies at the intersection of Customer Experience and Brand Experience.​
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Jason Rockman (President, Definition 6) sits down with William Setliff (Strategic Advisor/Board Member, Dawn Marketing) and Christopher Thomas-Moore (VP of Media, Digital Marketing and Product/Menu Development, Domino’s) for a fascinating conversation about the crucial role human-centered experiences play in the customer journey.​

Read: The Six Pillars of Great Digital Customer Experience ​

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We’re a team of digital customer experience (CX) gurus, passionate about helping businesses deliver experiences that delight through design, data, content & technology. We combine deep expertise with fresh thinking to deliver thought leadership that keeps you ahead of CX, DX & Automation (AI) trends.

We share actionable insights to elevate your CX and DX strategy, cutting-edge research and analysis, and inspiration to design experiences that win customer loyalty. Are you obsessed with exceptional experiences? We are here to help you deliver them. Connect with us.

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Topics: Brand Strategy, Branding, Customer Experience (CX), Customer Loyalty

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