2022 Digital Marketing Predictions You Should Care About

Every fall, marketers scour articles, reports and whitepapers galore to discover what new and unexpected digital trends are about to lay the foundation for the future of marketing. And despite the pandemic era presenting us a mountain of marketing curveballs and virtually unpredictable digital trends, here’s one projection we’re 100% sure about:  2022 digital marketing trends are on par to be some of the most revolutionary to date.

We’re a curious bunch here at D6. So, we rallied four marketing experts to discuss the future of digital marketing. Moderated by D6 President Jason Rockman, our latest webinar also features expertise from:

  • Katie Kirschner—Practice Lead for Hospitality Consulting at NCR
  • Melissa McDonald—Product Manager at Starbucks
  • Dwenya Pouncy—Director of Strategy at DEFINITION 6

[WEBINAR] Digital Marketing Predictions for 2022

The role of marketing is changing.

Marketing may have been considered a “fluffier” career avenue way back when. But these days? Not so much.According to Forbes, the role of marketing and of the CMO has arguably never been bigger. Add to that, 83% of global CEOs consider marketing a potential major growth driver, according to a 2019 McKinsey study. There’s no denying that marketers now have a seat at the C-suite table—and a pretty big one at that.

Don’t sleep on the Metaverse.  

Remember when social media barely made the cut as a line item on marketing budgets? CEOs everywhere questioned the validity and ROI of social. Consider this your warning: Don’t make the same mistake with The Metaverse—it’s about to revolutionize the digital marketing landscape and marketers should be paying serious attention.

The Metaverse (AKA mirror world/the AR Cloud/the Magicverse/the Spatial internet/Live Map) is a virtual-reality space in which users can interact with a computer-generated environment and other users.

Marketing strategies will need to shift from online ad buys to plans that work within a shared, virtual economy. Companies will need to do new market research on their metaverse customer because how a consumer behaves and buys in the metaverse may vary greatly from decisions he or she makes in “real life.”

Say it with us:  personalization = brand loyalty.

From that chic Nordstrom’s peacoat to that 15% off promo code for BarkBox, our newsfeeds are now littered with perfectly tailored products and services. And faster than we can say “add to cart,” we’re, well, adding a lot to our digital carts. While consumers may say they’re creeped out by brands’ personalization, in all reality, they appreciate it—according to the data. We’ll let the numbers do the talking here:

  • 75% of consumers switched to a new store, product, or buying method during the pandemic. (McKinsey)
  • 71% of consumers expect their experience to be personalized—and 76% get frustrated when this doesn’t happen. (McKinsey)
  • 72% of consumers will only respond to personalized marketing messages. (McKinsey)
  • Companies that grow faster drive 40 percent more of their revenue from personalization than their slower-growing counterparts. (McKinsey)
  • The global personalization software market is expected to grow from $6.7 million in 2020 to $1.8 billion by the end of 2025. (globenewswire.com)

By the way, while you were reading, that peacoat from Nordstrom’s is probably already at your front door.

Want to discuss more with our digital team? Drop us a line below.

DEFINITION 6 is an award-winning customer experience agency that has combined strategy, craft, and storytelling for more than 20 years. Based in Atlanta and New York City, with a satellite office in San Francisco, DEFINITION 6 brings a big agency perspective in a small agency package. The agency is behind award-winning campaigns for leading companies including CBS Sports, Nickelodeon, Barnes & Noble College, and Syfy.