The Digital Transformation Journey Begins with this Single Step

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic. 

Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following a similar pattern.   

In our experience, most successful digital transformations follow a 6-step process. And while no two organizations are alike, we find the framework surrounding the process to be remarkably consistent. The steps are as follow: 

  1. Assess the Current Technology State 
  1. Identify Pain Points 
  1. Define the Road Map 
  1. Execute the Road Map 
  1. Measure Results 
  1. Optimize the Ecosystem 

In this blog post, we’ll breakdown Step 1: Assess the Current Technology State.  

For those interested in a deep dive of all the steps, we invite you to download our recent whitepaper, Digital Transformation: A 6-Step Road Map to Success

Step 1 – Assess the Current Technology State  

  • From a technology perspective, this is a classic business process reengineering exercise, but it is critical to understand the road map required for a successful DX.  
  • From a strategy perspective, the current state assessment involves identifying your audience and their habits, as well as the key metrics for proving the DX was successful. Gartner recommends between five and nine metrics for measuring transformation success.  
  • The key deliverables from this phase are the following:  
    • (Technology) An enterprise-level view (or operating platform model) of the existing systems and the information (at the entity level) that flows between them.   
    • (Strategy) The list of user personas and digital journeys that each persona takes when interacting with your brand.  
    • (Strategy) The list of prioritized Critical-to-Return business outcomes defines the success of the transformation initiative by importance and weighted against measurable goals.  

Hopefully, you gained a bit of insight into the beginnings of the process. Clearly your organization’s goals and objectives will dictate the particulars of your own process, but every beginning needs an honest and thorough evaluation of the current environment. 

If at the end of your assessment, you find yourself looking for an outside expert to help you navigate the path ahead, D6 would love to put our experience to work for you. 

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