Digital Transformation: Why Starting Small is Critical

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic. 

Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following a similar pattern.   

In our experience, most successful digital transformations follow a 6-step process. And while no two organizations are alike, we find the framework surrounding the process to be remarkably consistent. The steps are as follow: 

  1. Assess the Current Technology State 
  1. Identify Pain Points 
  1. Define the Road Map 
  1. Execute the Road Map 
  1. Measure Results 
  1. Optimize the Ecosystem 

In this blog post, we’ll breakdown Step 3: Define the Road Map  

For those interested in a deep dive of all the steps, we invite you to download our recent whitepaper, Digital Transformation: A 6-Part Road Map to Success

Step 3 – Define the Road Map  

  • When defining projects for the road map, it is critical to start small. Focus on early, tactical wins to garner support for the DX initiative.  
  • Part of the road map definition should also include a Target State Architecture definition–which is where the DX initiative will arrive in steady state once all projects in the initiative are executed.  
  • Although most DX projects will affect multiple teams, it is important to express projects with a single team as the primary owner for driving the initiative. For example, “This project belongs to the CRM team, but will require support from the Web Technologies and Integration teams.”  
  • Road map prioritization should be driven by the weighting of the CTR outcomes defined in Step 1. In general, this means that CX gets prioritized first.  


  • The key deliverables from this phase are the following:  
    • (Technology) The Target State Architecture definition is where the Enterprise Ecosystem will arrive upon completion of the DX initiative.  
    • (Strategy) The list of prioritized projects is usually drawn up in phases–with the scope of nearer-term projects being more fully defined.  

Prioritization is key to step 3. By this point, you should have a thorough grasp of the issues that need addressing and an idea of what success will look like. By detailing the deliverables and aligning around the road ahead, you’re setting yourself up for a successful build and implementation. 

If at the critical juncture you find yourself looking for an outside expert to help you navigate the road ahead, D6 would love to put our experience to work for you. 

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