Perspectives

What’s happening, what we think about it, what we’re working on, and what’s next.

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6 Times Halloween Marketing Was Spookily Smart

While Thanksgiving and Christmas get most of marketers’ attention (and budget!), Halloween is a great time to target your audience in fun and unexpected ways. We put together a list of six of our favorite Halloween marketing campaigns and one-offs to get you inspired to scare attract your customers this time of year.     That time Airbnb let a […]

6 Ways Marketing Changed History

“Advertising doesn’t work on me.”  If you work in marketing, you’ve likely heard this line. But is it true? History tells us: Not really. Let’s talk about the ways advertising has worked on us—all of us. Join us on a little trip through time to discover how marketing has changed culture as we know it. (And you’re welcome for the cocktail trivia.)   Pan-American Coffee Bureau gave us coffee breaks.  The coffee break: […]

Meet the CEO: A conversation with Jeff Katz from DEFINITION 6

Meet Abbey and Finn’s dog dad, Jeff Katz. While we get to work closely with our CEO every day, we realize most of the internet isn’t as lucky, which is why we decided to have a chat with him so you could all get to know him better. He shared some insightful thoughts and some curious facts with us, and now it’s your […]

Digital CX: 6 Areas Worth Focusing On

Chances are, you’re already following a few Digital Customer Experience best practices. But are you focusing on the areas that matter most to your audience? If you’re not sure, then keep reading. We’ve put together the six most important points to focus on when it comes to your marketing efforts so you can offer your […]

Get What You Pay For: The True Cost Of Software Underutilization

We hate to be the ones to break it to you but, chances are, you’re paying for software you’re not using. And you’re not alone: According to Gartner, MarTech makes up over a quarter of marketing budgets, but 40 percent of that investment goes unused. One of the reasons why that happens is that companies often purchase two products that are pretty much identical—what a waste! To see what you can […]

In The Spotlight: Roxanne Garcia

In 2019, we had the honor of being joined by Roxanne “Roxy” Garcia. With a wealth of experience, immeasurable talent, and an all-around, good-natured optimism, Roxy quickly became a vital and celebrated member of our team. Also worth noting: The lady has some serious style. We think you’ll love our resident chicken nugget connoisseur as much as we do, so we asked her a few questions to help you get to know her better.  What do you do […]

When Sharing Isn’t Caring—the Importance of Data Security

Oversharing your data can be more than embarrassing—it can negatively impact your business.  Smartphones, cars, even fridges—in today’s world, (almost) everything can be connected to the internet. And while that’s practical (ordering your groceries straight from your refrigerator? Yes, please!), the sheer amount of data exchanged across all these devices leads to increased connectivity—and thus, increased security risks. […]

Revising the Recipe: Online Marketing in a Cookie-less World

The cookie is dead. Long live the cookie!  The cookie has been the king of all things data in marketing for the past 20+ years. And while the reign has been long and profitable (for brands, at least), it’s quickly coming to an end. After both Apple and Mozilla announced they were discontinuing the use of third-party […]

Webinar: A Guide to SMTs in 2021

SMTs are back. The PR industry’s most effective brand awareness tool has evolved over the years, increasing in value and proving to be a compelling way to reach your audience. But what does a Satellite Media Tour look like in 2021? How does a Virtual Media Tour work? What are the benefits of a broadcast media tour? How can you shift […]

The Intersection of Brand Experience and Customer Experience

Definition 6’s Jason Rockman in conversation with Will Setliff of Dawn Marketing and Christopher Thomas-Moore of Domino’s​ Gone are the days when a great TV commercial was all you needed to win over audiences. In today’s constantly connected society, consumers have access to more information – and choices – than ever before. How do brands break through decision […]

More Than Just Your Target Audience: How to Make Marketing Accessible to Everyone

On July 26 we acknowledge National Disability Independence Day, a day that celebrates the signing of the Americans with Disabilities Act, an important milestone for millions of Americans living with a disability in this country. According to U.S. Census data, over a quarter of all Americans are living with a diagnosed disability, and over half of those with a disability […]

America the Beautiful: A Q&A with RVshare’s Maddi Bourgerie

Maddi Bourgerie is the Director of Communications and PR at RVshare, a peer-to-peer RV rental marketplace. A dynamic marketing and communications professional with more than 7 years of experience, Bourgerie started her career in the up-and-coming vacation rental industry, and now works as a consultant for countless hospitality and travel companies while also leading the in-house efforts at RVshare. Her team is working to raise awareness for RV rentals as […]

What’s the True Measure of GA4, Google’s Newest Analytics Platform?

Google Analytics has some big changes coming. Here’s what you need to know and when to take action.

RE: Here’s what the iOS 15 update really means for your email program.

Take a deep breath: this is a powerful wave of PR but we have been here before…

PR Services, client relationships and kombucha: Behind the scenes with DEFINITION 6’s Rich Quigley

Behind the Scenes: Rich Quigley Tell us about your background before you came to DEFINITION 6.  Growing up, it had always been my dream to work in media, but I had no idea in what capacity, so the early years of my career were about exploring different opportunities. After college, I worked in daytime television in LA for a few years, then moved to […]

VIDEO: Why Performance Marketing is Critical to Your Success

What the Numbers Mean and Why They Matter Whether you call it performance, acquisition, or behavioral marketing, marrying data to creative is now a critical function that all entertainment services must practice. From nascent streamers, to linear networks or full-fledged digital platforms, working with data is no longer optional. Fine-tuning the process of wringing the […]

Music, technology, and the Super Bowl: In the studio with Ted Marcus, Sound Designer at DEFINITION 6

Behind the Talent: Ted Marcus Ted, could you tell us a little bit about yourself? Who are you, and where are you from?​My name is Ted Marcus. I am a sound designer and mixer. I’ve been working here in New York City since the early 90’s. I lived in Connecticut and moved to New York […]

The TL;DR April 20, 2021

This week we’re talking about converting site users into leads, the benefits of consistent content marketing, and how SMBs are tackling social media marketing. Hop on over to our last edition if you haven’t already.    4 Ways to Convert More Site Users Into Leads and Customers Make your users’ lives easier by considering these four […]