Perspectives

What’s happening, what we think about it, what we’re working on, and what’s next.

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Supply, Demand and Your Marketing Plan: How to Stay on Track Without Inventory 

Supply chain issues – one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to plague the business world. In a study conducted by Thomas, 45 percent of suppliers reported shipping and logistics disruptions; 15 percent […]

2022 Digital Marketing Predictions You Should Care About

Every fall, marketers scour articles, reports and whitepapers galore to discover what new and unexpected digital trends are about to lay the foundation for the future of marketing. And despite the pandemic era presenting us a mountain of marketing curveballs and virtually unpredictable digital trends, here’s one projection we’re 100% sure about:  2022 digital marketing […]

A Q&A with D6’s Entertainment Marketing Team

We’re just going to say it: We have a brilliant entertainment marketing team here at DEFINITION 6. And we want you to meet a few of the team members who make up this award-winning crew. So, we talked five amazing D6’ers into sitting down with us to answer a handful of our hard-hitting questions.   On the mic:  Jasmine Ginyard—Line Producer, DEFINITION 6  Crystal Hall—SVP, Creative Director, DEFINITION […]

2021 Holiday Shopping Trends + Stats

It’s everyone’s favorite time of year – prediction season! How will consumers shop this year? Just how overwhelmingly powerful is eCommerce in the second pandemic holiday season? We have those insights and more, all wrapped up and ready to be opened below.   Spoiler alert: It’s all online.   Since hitting record highs in 2020 (you may recall: Online U.S. consumer spending was up 32.4% YOY, according to the U.S. Department of Commerce), online […]

6 Times Halloween Marketing Was Spookily Smart

While Thanksgiving and Christmas get most of marketers’ attention (and budget!), Halloween is a great time to target your audience in fun and unexpected ways. We put together a list of six of our favorite Halloween marketing campaigns and one-offs to get you inspired to scare attract your customers this time of year.     That time Airbnb let a […]

6 Ways Marketing Changed History

“Advertising doesn’t work on me.”  If you work in marketing, you’ve likely heard this line. But is it true? History tells us: Not really. Let’s talk about the ways advertising has worked on us—all of us. Join us on a little trip through time to discover how marketing has changed culture as we know it. (And you’re welcome for the cocktail trivia.)   Pan-American Coffee Bureau gave us coffee breaks.  The coffee break: […]

Meet the CEO: A conversation with Jeff Katz from DEFINITION 6

Meet Abbey and Finn’s dog dad, Jeff Katz. While we get to work closely with our CEO every day, we realize most of the internet isn’t as lucky, which is why we decided to have a chat with him so you could all get to know him better. He shared some insightful thoughts and some curious facts with us, and now it’s your […]

Digital CX: 6 Areas Worth Focusing On

Chances are, you’re already following a few Digital Customer Experience best practices. But are you focusing on the areas that matter most to your audience? If you’re not sure, then keep reading. We’ve put together the six most important points to focus on when it comes to your marketing efforts so you can offer your […]

Get What You Pay For: The True Cost Of Software Underutilization

We hate to be the ones to break it to you but, chances are, you’re paying for software you’re not using. And you’re not alone: According to Gartner, MarTech makes up over a quarter of marketing budgets, but 40 percent of that investment goes unused. One of the reasons why that happens is that companies often purchase two products that are pretty much identical—what a waste! To see what you can […]

In The Spotlight: Roxanne Garcia

In 2019, we had the honor of being joined by Roxanne “Roxy” Garcia. With a wealth of experience, immeasurable talent, and an all-around, good-natured optimism, Roxy quickly became a vital and celebrated member of our team. Also worth noting: The lady has some serious style. We think you’ll love our resident chicken nugget connoisseur as much as we do, so we asked her a few questions to help you get to know her better.  What do you do […]

When Sharing Isn’t Caring—the Importance of Data Security

Oversharing your data can be more than embarrassing—it can negatively impact your business.  Smartphones, cars, even fridges—in today’s world, (almost) everything can be connected to the internet. And while that’s practical (ordering your groceries straight from your refrigerator? Yes, please!), the sheer amount of data exchanged across all these devices leads to increased connectivity—and thus, increased security risks. […]

Revising the Recipe: Online Marketing in a Cookie-less World

The cookie is dead. Long live the cookie!  The cookie has been the king of all things data in marketing for the past 20+ years. And while the reign has been long and profitable (for brands, at least), it’s quickly coming to an end. After both Apple and Mozilla announced they were discontinuing the use of third-party […]

Webinar: A Guide to SMTs in 2021

SMTs are back. The PR industry’s most effective brand awareness tool has evolved over the years, increasing in value and proving to be a compelling way to reach your audience. But what does a Satellite Media Tour look like in 2021? How does a Virtual Media Tour work? What are the benefits of a broadcast media tour? How can you shift […]

The Intersection of Brand Experience and Customer Experience

Definition 6’s Jason Rockman in conversation with Will Setliff of Dawn Marketing and Christopher Thomas-Moore of Domino’s​ Gone are the days when a great TV commercial was all you needed to win over audiences. In today’s constantly connected society, consumers have access to more information – and choices – than ever before. How do brands break through decision […]

More Than Just Your Target Audience: How to Make Marketing Accessible to Everyone

On July 26 we acknowledge National Disability Independence Day, a day that celebrates the signing of the Americans with Disabilities Act, an important milestone for millions of Americans living with a disability in this country. According to U.S. Census data, over a quarter of all Americans are living with a diagnosed disability, and over half of those with a disability […]

America the Beautiful: A Q&A with RVshare’s Maddi Bourgerie

Maddi Bourgerie is the Director of Communications and PR at RVshare, a peer-to-peer RV rental marketplace. A dynamic marketing and communications professional with more than 7 years of experience, Bourgerie started her career in the up-and-coming vacation rental industry, and now works as a consultant for countless hospitality and travel companies while also leading the in-house efforts at RVshare. Her team is working to raise awareness for RV rentals as […]

What’s the True Measure of GA4, Google’s Newest Analytics Platform?

Google Analytics has some big changes coming. Here’s what you need to know and when to take action.

RE: Here’s what the iOS 15 update really means for your email program.

Take a deep breath: this is a powerful wave of PR but we have been here before…