Perspectives

What’s happening, what we think about it, what we’re working on, and what’s next.

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7 Signs You Need to Take a Mental Health Day (and How to Talk to Your Boss About It)

BY JENNIFER BRISKIN, CHIEF PEOPLE OFFICER AT DEFINITION 6 Creating a Mind Shift to Honor Our Mental Health  We are quick to honor ourselves when we are sick, taking a PTO day for physical illness without even thinking about it; but do we honor ourselves the same way when we need a day to recharge […]

Shaping Our Culture: Celebrating AAPI Heritage Month at DEFINITION 6

As we all pause to pay tribute to the generations of Asian American and Pacific Islanders who helped shape our country’s success, we wanted to recognize the outsized impact our AAPI coworkers have had on the culture and accomplishments here at DEFINITION 6. Get to know these amazing D6’ers as they share some of the […]

Machine Learning: A Social Media Game Changer

BY STEPHANIE PUTNAM, DIGITAL STRATEGIST AT DEFINITION 6 First things first: What is machine learning?  Machine learning uses technologies and algorithms that can quickly identify patterns, assess users’ behaviors, and help brands make better decisions that ultimately improve the customer experience. Machine learning is a big deal for our clients here at DEFINITION 6, since […]

Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

The Women Who Inspire Us

Happy International Women’s Day! Get to know a few of the bright, talented and amazing women who inspire us every day here at DEFINITION 6. ANDREA ALLENVP, Production My mantra at work is_______. Who doesn’t love a shoot day!? What advice would you give your younger self? Not to worry so much. It all works […]

“All my life, I have been a proud Ukrainian.”

These last few days have been emotional. I have friends who tell me they are not able to make contact with their loved ones in Ukraine. A woman from my church worries for her 18-year-old son-in-law who has been called to fight on the front line. Another friend of mine shakes in fear as she […]

Are Supply Chain Disruptions Harming Your Brand’s Customer Experience?

Supply chain issues—one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to continue to disrupt the business world.  In a study conducted by The Economist, business leaders say the biggest consequence of supply chain disruption over […]

D6 Perspectives: In Conversation with Black Media Professionals

To celebrate Black History Month and to foster and encourage open and meaningful conversations around race as well as Diversity & Inclusion, we invited a panel of D6’ers to share some of their experiences around being Black in the media industry. On the mic:  Nicola Blount, VP, Media Relations & Reporting, PR Services, DEFINITION 6  Akeem […]

A Q&A with D6’s PR Services Team

What do you get when you gather some of D6’s brightest PR minds to discuss the state of their business, their most memorable campaigns, and what they see on the horizon for the industry? You get a lot of can’t-miss insights and 2022 predictions.   On the mic:   Rich Quigley—SVP, Group Director, PR Services, DEFINITION 6   […]

A Different Kind of Agency: Why I would still choose DEFINITION 6

Every first day at a new job is essentially the same, right?   You get dressed in the outfit you carefully selected, almost not needing that morning coffee due to nervous excitement. You take a deep breath to steady yourself as you begin the day. When you arrive at your new office (or log into […]

5 Reasons Why Co-op Media Tours Will Be More Important Than Ever in 2022

As PR practitioners and marketers, we are constantly adjusting the ways we communicate with the media and connect with consumers. The best campaigns are those that take advantage of a variety of communications channels; however, marketing dollars are being spent on digital more than ever, often at the expense of “traditional” channels. But if mediums […]

2022 Digital Marketing Predictions You Should Care About

Every fall, marketers scour articles, reports and whitepapers galore to discover what new and unexpected digital trends are about to lay the foundation for the future of marketing. And despite the pandemic era presenting us a mountain of marketing curveballs and virtually unpredictable digital trends, here’s one projection we’re 100% sure about:  2022 digital marketing […]

A Q&A with D6’s Entertainment Marketing Team

We’re just going to say it: We have a brilliant entertainment marketing team here at DEFINITION 6. And we want you to meet a few of the team members who make up this award-winning crew. So, we talked five amazing D6’ers into sitting down with us to answer a handful of our hard-hitting questions.   On the mic:  Jasmine Ginyard—Line Producer, DEFINITION 6  Crystal Hall—SVP, Creative Director, DEFINITION […]

2021 Holiday Shopping Trends + Stats

It’s everyone’s favorite time of year – prediction season! How will consumers shop this year? Just how overwhelmingly powerful is eCommerce in the second pandemic holiday season? We have those insights and more, all wrapped up and ready to be opened below.   Spoiler alert: It’s all online.   Since hitting record highs in 2020 (you may recall: Online U.S. consumer spending was up 32.4% YOY, according to the U.S. Department of Commerce), online […]

6 Times Halloween Marketing Was Spookily Smart

While Thanksgiving and Christmas get most of marketers’ attention (and budget!), Halloween is a great time to target your audience in fun and unexpected ways. We put together a list of six of our favorite Halloween marketing campaigns and one-offs to get you inspired to scare attract your customers this time of year.     That time Airbnb let a […]

6 Ways Marketing Changed History

“Advertising doesn’t work on me.”  If you work in marketing, you’ve likely heard this line. But is it true? History tells us: Not really. Let’s talk about the ways advertising has worked on us—all of us. Join us on a little trip through time to discover how marketing has changed culture as we know it. (And you’re welcome for the cocktail trivia.)   Pan-American Coffee Bureau gave us coffee breaks.  The coffee break: […]

Meet the CEO: A conversation with Jeff Katz from DEFINITION 6

Meet Abbey and Finn’s dog dad, Jeff Katz. While we get to work closely with our CEO every day, we realize most of the internet isn’t as lucky, which is why we decided to have a chat with him so you could all get to know him better. He shared some insightful thoughts and some curious facts with us, and now it’s your […]

Digital CX: 6 Areas Worth Focusing On

Chances are, you’re already following a few Digital Customer Experience best practices. But are you focusing on the areas that matter most to your audience? If you’re not sure, then keep reading. We’ve put together the six most important points to focus on when it comes to your marketing efforts so you can offer your […]