Perspectives

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Six Entertainment Marketing Campaigns We Can’t Stop Talking About

From creative strategy to post-production, our award-winning Entertainment Marketing team creates campaigns that move the needle for movie studios, TV networks, and streamers in entertainment and sports. Sound design, live-action production, key art, editorial—if you can dream it, D6 can bring it to life. And it’s been a busy 2022 around the D6 studios, helping […]

Digital Transformation: Why Starting Small is Critical

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic.  Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following […]

Identifying DX Pain Points Doesn’t Have to be Painful

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic.  Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following […]

D6 Perspectives: Thoughts on Being LGBTQ+ in the Workplace

We decided the best way to celebrate Pride month this year was by listening, so we grabbed a group of our LGBTQ+ colleagues together for a chat. One of the great things about our D6 community is the diversity within our “diversity group”, so we wanted to hear what each person had to say on […]

Your Quick Guide to Driving Strategy Using Analysis and Insights

By Aaron Gill, with contributions from Stephanie Putnam and Dwenya Pouncy  With a variety of different digital platforms, channels, and technologies currently available in the world, many businesses confront digital experience strategy with confusion and a hodgepodge approach that is more like throwing spaghetti at a wall than using insightful strategic thinking.    Although it […]

The Digital Transformation Journey Begins with this Single Step

Digital Transformation (DX) initiatives are so ubiquitous that any company not sponsoring one is likely in the 1 percentile. According to a Pre-Pandemic Gartner Survey, 96% of CIOs reported some form of DX initiative being funded Post-pandemic.  Although there is no “one-size-fits-all” approach for digital transformation, D6 has successfully transformed multiple large-scale enterprises by following […]

Johnny vs. Amber: A Master Class in Public Relations

BY MELANIE REITER, SR. MEDIA RELATIONS COORDINATOR AT DEFINITION 6 A glimpse behind Hollywood’s curtain wasn’t the only thing on display at the Johnny Depp v. Amber Heard trial. We were also given a front-row seat to a master class in the power of PR to drive public opinion, taught by Team Johnny. Thanks to […]

Top 5 Customer Loyalty Programs of 2022

BY MARIAH HABERMAN, VP OF MARKETING AT DEFINITION 6 “My whole thing is loyalty.” – Fetty Wap  As a great American rapper once said, loyalty is everything. Perhaps no one knows this better than the marketing teams at some of the biggest brands in the country.  At DEFINITION 6, we talk customer loyalty programs day […]

Email: The Holy Grail of the MarCom Toolbox

BY CLARK KIPLING, SVP OF STRATEGY & ANALYTICS AT DEFINITION 6 Email. This workhorse medium might not be the most glamorous tool in your MarTech stack, but underestimate it at your own risk. That’s because few channels can match its ability to drive revenue and deliver ROI. In fact, it’s so reliable that we often […]

7 Signs You Need to Take a Mental Health Day (and How to Talk to Your Boss About It)

BY JENNIFER BRISKIN, CHIEF PEOPLE OFFICER AT DEFINITION 6 Creating a Mind Shift to Honor Our Mental Health  We are quick to honor ourselves when we are sick, taking a PTO day for physical illness without even thinking about it; but do we honor ourselves the same way when we need a day to recharge […]

Shaping Our Culture: Celebrating AAPI Heritage Month at DEFINITION 6

As we all pause to pay tribute to the generations of Asian American and Pacific Islanders who helped shape our country’s success, we wanted to recognize the outsized impact our AAPI coworkers have had on the culture and accomplishments here at DEFINITION 6. Get to know these amazing D6’ers as they share some of the […]

Machine Learning: A Social Media Game Changer

BY STEPHANIE PUTNAM, DIGITAL STRATEGIST AT DEFINITION 6 First things first: What is machine learning?  Machine learning uses technologies and algorithms that can quickly identify patterns, assess users’ behaviors, and help brands make better decisions that ultimately improve the customer experience. Machine learning is a big deal for our clients here at DEFINITION 6, since […]

Loyalty and the Evolving Brand Mindset

BY JASON ROCKMAN, PRESIDENT OF DEFINITION 6 As the concept of a cookie-less world continues to take shape and the rise of consumer tracking prevention is upon us, the utilization of first-party data is more important than ever. For brands, this presents an opportunity to get serious—or, hopefully, more serious—about what measures they can take […]

The Women Who Inspire Us

Happy International Women’s Day! Get to know a few of the bright, talented and amazing women who inspire us every day here at DEFINITION 6. ANDREA ALLENVP, Production My mantra at work is_______. Who doesn’t love a shoot day!? What advice would you give your younger self? Not to worry so much. It all works […]

“All my life, I have been a proud Ukrainian.”

These last few days have been emotional. I have friends who tell me they are not able to make contact with their loved ones in Ukraine. A woman from my church worries for her 18-year-old son-in-law who has been called to fight on the front line. Another friend of mine shakes in fear as she […]

Are Supply Chain Disruptions Harming Your Brand’s Customer Experience?

Supply chain issues—one of the many unexpected outcomes of the global pandemic. It is now clear that as long as the virus is disrupting our daily lives, we should expect delays to continue to disrupt the business world.  In a study conducted by The Economist, business leaders say the biggest consequence of supply chain disruption over […]

D6 Perspectives: In Conversation with Black Media Professionals

To celebrate Black History Month and to foster and encourage open and meaningful conversations around race as well as Diversity & Inclusion, we invited a panel of D6’ers to share some of their experiences around being Black in the media industry. On the mic:  Nicola Blount, VP, Media Relations & Reporting, PR Services, DEFINITION 6  Akeem […]

A Q&A with D6’s PR Services Team

What do you get when you gather some of D6’s brightest PR minds to discuss the state of their business, their most memorable campaigns, and what they see on the horizon for the industry? You get a lot of can’t-miss insights and 2022 predictions.   On the mic:   Rich Quigley—SVP, Group Director, PR Services, DEFINITION 6   […]