Perspectives

What’s happening, what we think about it, what we’re working on, and what’s next.

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Webinar: A Guide to SMTs in 2021

SMTs are back. The PR industry’s most effective brand awareness tool has evolved over the years, increasing in value and proving to be a compelling way to reach your audience. But what does a Satellite Media Tour look like in 2021? How does a Virtual Media Tour work? What are the benefits of a broadcast media tour? How can you shift […]

The Intersection of Brand Experience and Customer Experience

Definition 6’s Jason Rockman in conversation with Will Setliff of Dawn Marketing and Christopher Thomas-Moore of Domino’s​ Gone are the days when a great TV commercial was all you needed to win over audiences. In today’s constantly connected society, consumers have access to more information – and choices – than ever before. How do brands break through decision […]

More Than Just Your Target Audience: How to Make Marketing Accessible to Everyone

On July 26 we acknowledge National Disability Independence Day, a day that celebrates the signing of the Americans with Disabilities Act, an important milestone for millions of Americans living with a disability in this country. According to U.S. Census data, over a quarter of all Americans are living with a diagnosed disability, and over half of those with a disability […]

America the Beautiful: A Q&A with RVshare’s Maddi Bourgerie

Maddi Bourgerie is the Director of Communications and PR at RVshare, a peer-to-peer RV rental marketplace. A dynamic marketing and communications professional with more than 7 years of experience, Bourgerie started her career in the up-and-coming vacation rental industry, and now works as a consultant for countless hospitality and travel companies while also leading the in-house efforts at RVshare. Her team is working to raise awareness for RV rentals as […]

What’s the True Measure of GA4, Google’s Newest Analytics Platform?

Google Analytics has some big changes coming. Here’s what you need to know and when to take action.

RE: Here’s what the iOS 15 update really means for your email program.

Take a deep breath: this is a powerful wave of PR but we have been here before…

PR Services, client relationships and kombucha: Behind the scenes with DEFINITION 6’s Rich Quigley

Behind the Scenes: Rich Quigley Tell us about your background before you came to DEFINITION 6.  Growing up, it had always been my dream to work in media, but I had no idea in what capacity, so the early years of my career were about exploring different opportunities. After college, I worked in daytime television in LA for a few years, then moved to […]

VIDEO: Why Performance Marketing is Critical to Your Success

What the Numbers Mean and Why They Matter Whether you call it performance, acquisition, or behavioral marketing, marrying data to creative is now a critical function that all entertainment services must practice. From nascent streamers, to linear networks or full-fledged digital platforms, working with data is no longer optional. Fine-tuning the process of wringing the […]

Music, technology, and the Super Bowl: In the studio with Ted Marcus, Sound Designer at DEFINITION 6

Behind the Talent: Ted Marcus Ted, could you tell us a little bit about yourself? Who are you, and where are you from?​My name is Ted Marcus. I am a sound designer and mixer. I’ve been working here in New York City since the early 90’s. I lived in Connecticut and moved to New York […]

The TL;DR April 20, 2021

This week we’re talking about converting site users into leads, the benefits of consistent content marketing, and how SMBs are tackling social media marketing. Hop on over to our last edition if you haven’t already.    4 Ways to Convert More Site Users Into Leads and Customers Make your users’ lives easier by considering these four […]

Client Spotlight: Jayme Sandberg

Interview, March 2021 Nikki Kunkle, PR Services Account Manager, DEFINITION 6, had a virtual coffee with Jayme Sandberg, National Communications Strategy Lead, Patients and Well-being at American Heart Association. Jayme shared why she’s passionate about her work and extolled the virtues of Midwest living. Read on below! What has been your proudest moment in your career?In 2020 […]

The TL;DR April 6, 2021

This week we’re sharing Facebook’s new newsfeed filters, YouTube’s new approach to dislikes, and Facebook stats you need to know. If you missed last week’s edition you can find it here.    Facebook Adds Newsfeed Filter & Comment Restrictions After years of criticism for allowing newsfeeds and comment sections to become increasingly divisive, Facebook has added new newsfeed filters and […]

The TL;DR March 23, 2021

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check out last week’s edition here if you missed it.  7 Ways to Create Scroll-Stopping Visual Content for Social Media With 94% of consumer marketers using Facebook and 94% of B2B marketers using […]

Email in the Time of Coronavirus: How to Market During COVID-19 the Empathetic Way

If you have received an email from a brand you subscribe to about Covid-19, you’re not alone. And with the constantly changing rules and regulations regarding overall business, the odds are you have received multiple emails from the same company regarding their stance and how you, the consumer, can still interact with them, the company. […]

The TL;DR March 16, 2021

This week we’re featuring an exclusive employee interview, discussing tips for in-house PR teams, and sharing how to script marketing videos that convert. If you like what you see, read last week’s edition here.  Interview with DEFINITION 6’s very own Rich Quigley We sat down with our SVP, Group Director of PR Services last week for a glimpse into our PR […]

The TL;DR March 9, 2021

This week we’re discussing content marketing lessons from an unexpected figure, video types to include in your social media marketing, and LinkedIn’s insights for higher education marketers. Feast your eyes on last week’s edition here in case you missed it.  4 Content Marketing Lessons You Can Learn From Bob Ross With his trademark hair and happy little trees, Bob Ross […]

The TL;DR March 2, 2021

This week we’re discussing common myths of repurposing content, webinar etiquette tips for presenters & attendees, and the dos & don’ts of marketing and sales automation. In case you didn’t read last week’s edition, you can find it here.  3 Common Myths About Repurposing Content Debunked The benefits of repurposing content are twofold: maximize your content investments […]

Webinar: Pitching Perfect

Ten Ways to Get Your Story Heard in 2021  It’s no secret that getting media coverage has never been harder and more competitive. That’s why DEFINITION 6 enlisted the help of two top-ten market journalists, who dished their secrets on what makes a great pitch. At the beginning of March we held a virtual event —  Getting Your Story Heard in 2021: A […]