TL;DR

The TL;DR April 20, 2021

This week we’re talking about converting site users into leads, the benefits of consistent content marketing, and how SMBs are tackling social media marketing. Hop on over to our last edition if you haven’t already.    4 Ways to Convert More Site Users Into Leads and Customers Make your users’ lives easier by considering these four […]

The TL;DR April 6, 2021

This week we’re sharing Facebook’s new newsfeed filters, YouTube’s new approach to dislikes, and Facebook stats you need to know. If you missed last week’s edition you can find it here.    Facebook Adds Newsfeed Filter & Comment Restrictions After years of criticism for allowing newsfeeds and comment sections to become increasingly divisive, Facebook has added new newsfeed filters and […]

The TL;DR March 23, 2021

This week we’re discussing how to create visual content for social media, best practices for image SEO, and rising concerns around data collection. Be sure to check out last week’s edition here if you missed it.  7 Ways to Create Scroll-Stopping Visual Content for Social Media With 94% of consumer marketers using Facebook and 94% of B2B marketers using […]

The TL;DR March 16, 2021

This week we’re featuring an exclusive employee interview, discussing tips for in-house PR teams, and sharing how to script marketing videos that convert. If you like what you see, read last week’s edition here.  Interview with DEFINITION 6’s very own Rich Quigley We sat down with our SVP, Group Director of PR Services last week for a glimpse into our PR […]

The TL;DR March 9, 2021

This week we’re discussing content marketing lessons from an unexpected figure, video types to include in your social media marketing, and LinkedIn’s insights for higher education marketers. Feast your eyes on last week’s edition here in case you missed it.  4 Content Marketing Lessons You Can Learn From Bob Ross With his trademark hair and happy little trees, Bob Ross […]

The TL;DR December 17, 2019

The TL;DR December 17, 2019 This week we’re covering marketing tactics for 2020, the benefits of ad retargeting, and 2020 design trends. You can also find last week’s edition here if you missed it. We’ll be taking a break for the holidays, so catch us back here in January 2020! 3 Things Marketers Need to Focus on […]

The TL;DR December 10, 2019

This week we’re looking ahead to 2020 as we discuss social media trends for next year, the effect of mobile ads on social commerce, and important stages of content marketing. In case you missed our previous edition, you can find it here. 5 Key Social Media Trends to Look for in 2020 With social media updating […]

The TL;DR November 19, 2019

This week we’re covering a newly improved LinkedIn feature, tips for a user-friendly loyalty app, and the Do’s and Don’t’s of email marketing. Missed last week’s edition? Check it out here! 4 Ways To Improve Engagement On Your Customer Loyalty App The average consumer is active in six loyalty programs, so how do you make yours […]

The TL;DR November 12, 2019

This week we’re talking about tips for a smooth eCommerce process, culture insights from Twitter, and natural language processing. In case you missed last week’s edition, you can read it here. 4 Tips to Improve Your Mobile Shopper’s Experience With no long lines, no crowds, and more variety, shopping online is easy. Below are 4 tips […]

The TL;DR November 5, 2019

This week we’re discussing measuring ROI on social media, long-term social media marketing practices, and Game of Thrones by the numbers. In case you missed last week’s edition, you can read it here. 3 Common Mistakes Made In Measuring Social ROI We all know return on investment is one of the most important measuring factors, but […]

The TL;DR October 29, 2019

This week we’ll be discussing how to connect with Gen Z, new FTC regulations on buying likes and reviews, and the impacts of 5G on marketing. In case you missed it, check out last week’s issue here. 3 Key Ways to Maximize Your Appeal to Gen Z Having grown up with social media and constant connection, […]

The TL;DR October 22, 2019

This week we’ll cover Facebook’s new comprehensive “Disruptor Hub”, how to successfully transform a brand, and web design stats to inform your next site update. If you missed last week’s issue you can find it here. Facebook Launches “Disruptor Hub” Facebook has released even more tools for marketers, likely in a bid to keep them spending […]

The TL;DR October 15, 2019

This week we’ll be covering content marketing myths, social media vs print, and the rise of social commerce. If you missed last week’s issue you can find it here. 5 Content Marketing Myths That Might Be Holding You Back With content marketing continually evolving, misconceptions creep in to cloud the reality. Take a look at these […]

The TL;DR October 8, 2019

This week we’ll tell you how to keep consumers from hating your ads, share Instagram’s latest updates, and give you a crash course in SEO. If you missed last week’s issue, you can check it out here. How To Make Sure People Don’t Hate Your Ads Aversion towards ads is increasing as more people prefer to […]

The TL;DR October 1, 2019

This week we’ll share how to sell on social without being salesy, the 6 best ways to improve customer experience, and 9 underrated link building strategies. If you missed last week’s issue you can check it out here. How to Sell on Social Without Being Salesy Nothing turns off potential customers faster than a hard sell, […]

The TL;DR September 24, 2019

This week we’re talking about content marketing mistakes to avoid, Facebook’s new Creator Studio guide, and how to create and refine user personas. If you missed last week’s edition, you can find it here. 6 Key Content Marketing Mistakes to Avoid To make sure you’re using the best content marketing practices, take a look at these […]

The TL;DR September 17, 2019

This week we’re teaching you how to build your Google search reputation, better curate content, and improve email marketing. Did you miss last week’s issue? You can check it out here. 5 Keys to Building a Strong Brand Reputation in Search Your search reputation is more important the ever – so how can you ensure that […]

The TL;DR September 10, 2019

This week we’ll talk about reputation management, how to set yourself up for holiday success with email deliverability, and 12 stats to get you excited about video marketing. If you missed the last issue, you can check it out here. 3 Reputation Management Tasks You Should Be Doing By now, most marketers know the basics of […]

The TLDR August 27, 2019

This week we’ll be helping you create a social community, explaining how social media affects purchase behavior and sharing IGTV tips. If you missed last week’s issue, you can catch up on everything here. 4 Questions to Keep in Mind When Planning Your Community-Building Strategy With the myriad algorithmic changes to all social networks recently, it’s […]

The TL;DR August 20, 2019

This week we’ll be discussing how personalization affects data collection, Twitter’s latest updates, and basic social media etiquette for brands. If you missed last week’s issue, you can find it here. Personalization and Consumer Willingness to Share Data The Advertising Research Foundation recently did a study on consumer privacy and digital marking. What they found may […]

The TL;DR August 13, 2019

This week we’re covering how to drive traffic from Instagram without “swiping up”, Google updates, and common email marketing mistakes to avoid. If you missed last week’s issue, you can read it here. 4 Simple Ways To Drive Traffic From Instagram Without “Swiping Up” Considering the high barrier for entry on the “swipe up” functionality of […]

The TL;DR August 6, 2019

This week we’ll cover auditing your Google ads, creating high-performing Instagram Stories, and the changing demographics of social media. If you missed last week’s issue, you can find it here. 7 Steps to Audit Your Google Ads Google Ads are a driving force for many companies, but are you getting the most out of them? These […]

The TL;DR July 30, 2019

This week we’ll talk about Facebook’s new data policies, optimizing your LinkedIn company page, and the history of social media. If you missed all of the great info in last week’s edition, you can find it here. Facebook Announces New Data Protection Measures On the heels of Facebook’s FTC and SEC settlement, the platform announced several […]

The TL;DR July 23, 2019

This week we’ll cover how to monitor your competitors’ content strategy, Facebook’s Holiday Insights Guide, and why font choice matters. If you missed last week’s edition you can find it here. 7 Ways to Monitor Your Competitors’ Content Strategy Knowing what your competitors are doing is an important piece of the content marketing puzzle. Here are […]

The TL;DR July 16, 2019

This week we’ll talk about the dangers of influencer marketing, Facebook’s new creator incentives, and social platform stats to help you decide where to focus your brand. If you missed last week’s issue you can find it here. 6 Dangers of Influencer Marketing Often considered one of the most useful marketing tools today, influencer marketing still […]

The TL;DR July 9, 2019

his week we’ll be covering Instagram’s new group chat, Facebook “Top Fans” targeting, and tips on writing headlines that draw in readers. If you missed last week’s issue, you can find it here. Instagram Launches “Join Chat” Sticker to Stories Instagram recently launched a new feature that could cause drastic changes to your Stories marketing. You […]

The TL;DR July 2, 2019

This week we’re covering how to create engaging Instagram Stories, LinkedIn’s algorithm update, and B2B Influencer Trends you should know. If you missed last week’s updates, you can find them here. 8 Tips For Creating Effective Instagram Stories and Ads More than a billion people use Stories every day across all of Facebook’s apps – so […]

The TL;DR June 25, 2019

This week we’ll be covering how to improve your SEO, symptoms of a failing content marketing series, and what you need to know about SEO in 2019. Catch up on last week’s issue here if you missed out. 5 Actionable Steps to Improve Your SEO Performance Your organic Google ranking is one of the most important marketing […]

The TL;DR June 18, 2019

This week we’ll be talking about how to leverage immersive reality, how to create a more human, relevant brand, and all the interesting information you need to know about Google. If you missed last week’s edition, you can read it here. How to Leverage Immersive Reality for Your Social Media Strategy Immersive Reality is the umbrella […]

The TL;DR June 11, 2019

This week we’ll dive into LinkedIn’s new research and insights series, Facebook chatbot analytics, and Instagram stats your business needs to know. LinkedIn Announces New Ad Research and Insights Series In its continuing conquest to be the top social network for marketers, LinkedIn has announced two tools aimed at helping marketers learn what ads work […]

The TL;DR June 4, 2019

This week we’ll discuss content marketing metrics, marketing automation, and how consumers feel about ad personalization. 5 Better Metrics for Measuring Content Marketing: Considering how time-consuming content marketing can be, it’s important to be able to measure it accurately. Here are 5 metrics for better content marketing – you can check out the full article here. […]

The TL;DR May 21, 2019

This week we’ll cover how to grow your Facebook following, how to use motion media on social, and share 100+ stats to help you with your social strategy. 5 Simple Ways to Grow Your Facebook Following In the wake of Facebook’s latest announcements, having a strong following is more important than ever. Here are 5 […]

The TL;DR May 14th, 2019

This week we’ll cover what you need to know from F8, things to remember when building an engagement strategy, and how to create a buyer persona. What Marketers Need To Know From F8 Last week Facebook held its annual developer conference – here are the updates you need to know. Read the full story here. The […]

The TL;DR May 7, 2019

In this week’s edition, we’re talking about how to be seen as an industry leader, what social media basics you should always remember, and why SEO is changing. 7 Shortcuts to Becoming an Industry Leader Thought leadership is one key pillar of a successful online strategy, but how do companies become recognized as industry leaders? […]

The TL;DR April 30, 2019

This week we’re diving into info on how to conduct a social media audit, social share of voice, and tips for great visual content. 6 Basic Steps To Running an Effective Social Media Audit Regularly auditing your social networks is important if you want to keep your strategies effective. Find out the six basic steps […]

The TL;DR April 23, 2019

This week we’ll talk about Facebook’s potential new feed & Instagram’s new live video test, LinkedIn updates, and share advice on how to create a landing page that works. Facebook’s Swipeable Feed & Instagram’s Communal Video Facebook never stops innovating for their platforms, and this week is no exception. They’re testing a new feed type […]

The TL;DR April 16, 2019

This week’s roundup covers advanced marketing techniques, reaching Gen Z, and why you should be paying attention to visual search. 5 Social Media Marketing Tips To Boost Your Campaigns We’re all familiar with engagement and on-platform performance, but how can we take our marketing (and data collection) to the next level? These 5 tips can […]

The TL;DR April 9, 2019

In this week’s edition, we’ll talk about why you should be using a chatbot, what you can learn from Glossier’s Instagram success and how to create blog titles that drive views. 4 Reasons You Should Consider Chatbots Chatbots are only growing in popularity, so how can you make use of them? Find out below and […]

The TL;DR April 2, 2019

This week we’ll chat about several Facebook updates, writing good social copy when you aren’t a writer and how to use your LinkedIn page effectively. Facebook Announces Big Changes to Ad Archives and Reaction Facebook never slows down its drive towards innovation and improvement, and this week is no exception. The platform has been busy […]

The TL;DR March 26, 2019

This week we’re diving into some Facebook and Instagram updates, how to write effective social copy, and the top website trends for 2019. Facebook’s Replies and Instagram Checkout In its continuous slew of usability updates, Facebook has added direct reply options to Messenger and Instagram has added an in-app checkout option. You can read more […]

The TL;DR March 19, 2019

This week we’re talking about Facebook phasing out ad relevance, marketing mistakes to avoid and SEO trends to watch out for. Facebook to Phase Out Ad Relevance Score Recently Facebook announced it will phase out its ad relevancy score in favor of more granular, actionable metrics. Read on to find out what that means for […]

The TL;DR March 12, 2019

This week, we’re covering how brands are using ASMR, Instagram influencer updates, and the best call-to-action for your brand on social media. Brands and ASMR ASMR (autonomous sensory meridian response) has been rapidly growing in popularity since it showed up YouTube a few years ago, and brands are taking notice. Find out more about ASMR […]

The TL;DR March 5, 2019

This week we’re going to talk about Instagram’s latest updates, how to increase engagement on your Instagram Stories, and give you a daily checklist to level up your LinkedIn game. Testing Now: Updates to IGTV and Public Collections Though many have been slow to adopt Instagram’s new IGTV feature, the company is continuing to improve […]

The TL;DR February 26, 2019

This week we’re talking about social media do’s and dont’s, what email unsubscribers can teach you, and what you need to know about voice search. The Do’s and Dont’s of Social Media: 2019 Edition No matter how long you’ve been doing social media, it’s important to refresh yourself on the best practices across the board. […]

The TL;DR February 19, 2019

For our first Tuesday TL;DR, we’ll be talking about LinkedIn’s new updates to Groups, the best ways to use Instagram Video, and stats about Instagram your business needs to know. LinkedIn Adds New Features To Groups Groups used to be an integral part of LinkedIn, but they fell from grace after they got filled with […]

The TL;DR February 11, 2019

Before we dive in, we wanted to let you know that starting next week, you can expect the TL;DR on Tuesdays instead of Mondays. We’ll still be providing your industry insights and updates, but now we’ll have a video to go with it! Thanks for sticking with us. This week we’re covering Facebook’s new targeting […]

The TL;DR February 4, 2019

This week we’ll be talking about effective LinkedIn video tactics, bad social media marketing habits to break and marketing trends that will rule 2019. 6 High Performing Video Types to Try on LinkedIn LinkedIn is quickly becoming a power player in the social media landscape, so it might be time to revisit your strategy for […]

The TL;DR January 28, 2019

This week we’re discussing Twitters “Original Tweeter” test, how to generate more reach on Facebook, and 20 digital marketing trends to keep your eye on. Twitter Tests “Original Tweeter” Tag Platforms are constantly updating to make things easier for users and to keep them on their sites. Twitter’s most recent test could have far-reaching effects […]

The TL;DR January 14, 2019

This week we’ll be sharing some Instagram trends to try, how to maximize Instagram highlights, and social media trends to incorporate into your overall strategy. 5 Instagram Trends To Try This Year Instagram is one of the hottest social networks right now, and new ideas are needed to keep your feed fresh. Check out these […]

The TL;DR January 7, 2019

As the new year begins, we’re talking about Pinterest’s Seasonal Insights Guide, what to do before hiring an influencer, and tips on visual marketing. Pinterest Releases Seasonal Insights Guide for 2019 Ready to plan your 2019 Pinterest Strategy? Check out Pinterest’s 2019 Seasonal Insights Guide before you do. You can read the full article on Social Media Today. […]

The TL;DR: December 17, 2018

In our last TL;DR of the year, we’re talking about Instagram’s new countdown sticker, habits marketers should drop in 2019, and visual trends to be aware of going into 2019. Instagram Adds “Countdown” Sticker to Stories As Instagram continues to build out its Stories offering, it has added a new sticker to the collection. Read […]

The TL;DR December 10th, 2018

This week we’re discussing Facebook and Instagram updates, bold predictions for digital marketing in 2019, and how to create effective infographics. Facebook & Instagram Updates It’s been a busy year for the two social platforms, and they show no signs of slowing down. Read more about Facebook’s comment quality feedback here, group stories here, and Instagram’s addition […]

The TL;DR December 3, 2018

This week we’ll be discussing YouTube stories, new Instagram findings, and the top graphic design trends to look out for in 2019. YouTube Introduces Stories Pretty much every social network these days has a “Stories” function, and YouTube has now added itself to the list. Find out more below and read the full article here. The […]

The TL;DR November 26, 2018

This week we’re talking about influencer practices to leave behind in 2018, Snapchat’s new commerce offering, and the ROI of influencer marketing. Snapchat Releases In-App Shopping Channel As Snapchat continues to evolve, it’s finding more and more ways to monetize and grow. Ahead of Black Friday last week, the platform launched “Shop and Cop”. Read […]

The TL;DR November 19, 2018

This week we’re talking about Facebook’s latest algorithm shift, Pinterest’s new look, and how color affects website conversions. Facebook De-Incentivizes Controversial Content It’s been a rough year for the social media platform, and their latest change aims to address one of the most pressing issues: fake news and upsetting/controversial content. You can read the full […]

The TL;DR November 12, 2018

This week we’re discussing the characteristics chatbots should have, Fortnite and Gen Z, and why you should be on Pinterest. 8 Characteristics All Facebook Messenger Chatbots Should Have Chatbots are growing in popularity, but marketers need to be careful to use them correctly. Find out eight tips below and read the full article here. The TL;DR […]

The TL;DR November 5, 2018

This week we’re talking about how to use Instagram’s nametag tool, how to create shareable blog content for social media, and tips on how to design more effective email marketing. 5 Ways To Use Instagram’s Nametag Tool Instagram recently released their new nametag tool, which at first might seem redundant to users. However, we found […]

The TL;DR October 29, 2018

This week we’ll be talking about Instagram’s biggest 2018 updates, lowering bounce rate on Instagram Stories, and social media mistakes that could be hurting your business. The Instagram 2018 Updates You Need to Know About Instagram has added a lot of features this year, but which ones are most important to your brand? Read on […]

The TL;DR October 22, 2018

This week we’re discussing social media tactics that need to be retired, tips for going live on Instagram, and how to avoid creating low-quality ads on Facebook. 3 Social Media Tactics to Retire Social media is always evolving which often causes certain tactics to still be used long after they should have been left behind. […]

The TL;DR: October 8, 2018

This week we’re talking about Facebook updates to keep in mind in 2019, how Instagram has changed the world, and Holiday marketing in October. 11 Facebook Updates to Remember in 2019 Facebook has been making many updates lately and the platform has released a roundup of everything to keep in mind when planning for 2019. You can read […]

The TL;DR October 1, 2018

This week we’re talking about Facebook groups for brands, how to beat the algorithms, and why your site might not show up on Google. 12 Tips on How to Work with Social Platform Algorithms to Maximize Performance Getting noticed on social media isn’t as easy as it used to be. These tips can help you […]

The TL;DR September 24, 2018

This week we’ll be discussing Facebook & Instagram updates, tips for Instagram Stories from Facebook’s Creative Team, and Influencer trends that aren’t disappearing anytime soon. Facebook and Instagram Add and Test New Features This week Facebook and Instagram have launched even more updates and tests. Find out about Pages joining Groups here and Instagram GIFs in DMs here. […]

The TL;DR September 17, 2018

This week we’re discussing Facebook and Instagram updates, a new Snapchat feature, and online reputation management. Facebook & Instagram Updates It has been a busy few months for Facebook and Instagram, with each platform testing and introducing new features. Read more about Instagram’s video tagging here, Facebook’s image fact-checking here, and Facebook holiday ad updates here. The TL;DR […]

The TL;DR September 10, 2018

This week we’re talking about B2B content marketing, social media cover images, and improving your SEO rankings. Improve the Performance of Your B2B Content Marketing Strategy Content marketing is essential for any online B2B strategy which is why constant testing and strategic tweaks are important. Find out four ways to improve your strategy below and […]

The TL;DR August 27, 2018

This week we’re discussing Facebook’s latest changes, Pew Research’s latest study on social media, and “Push” versus “Pull” marketing. Facebook Update Roundup Facebook continued it’s string of updates to help make the platform more focused on conversation as well as to help users feel safer using it. You can read the highlights below and you […]

The TL;DR August 13, 2018

This week we’re talking about Facebook updates, Facebook Groups, and social media as a whole. Facebook Introduces a Slew of New Updates This past week Facebook announced several updates across groups, pages, and ads. Check out the break down below and read the full articles for mentorship, admin security, and ad restrictions. The TL;DR Groups Mentorship: In an effort […]

The TL;DR: August 6, 2018

This week we’re talking about Facebook updates, using psychology in content marketing, and Facebook & Instagram best practices. Facebook Updates Video Analytics & Adds Activity Dashboards Recently Facebook added two new large updates. They’ve changed how they measure video performance and they’ve created an activity dashboard to help users better understand time spent on the […]

The TL;DR July 30, 2018

This week we’re talking about Pinterest’s user insights, 4 ways to reuse great content, and how to market on LinkedIn. Pinterest User Insights As Pinterest continues to grow in social marketing importance, they’re adding more and more tools to their arsenal. Recently, they enacted new user insights. Read the full article here. The TL;DR Pinterest, which […]

The TL;DR July 16, 2018

This week we’re talking about Facebook’s new AR ads, utilizing lifestyle content in your social strategy, and what not to do when running an influencer campaign. Facebook Adds New AR Ads As Facebook continues to modernize and innovate, they’ve released a new ad type that marketers can take advantage of. You can read the full […]

The TL;DR July 9, 2018

This week we’re discussing Instagram’s new tools, how to succeed on Facebook, and how to create chemistry with your customers. Instagram Rolls Out New Tools & Tests In an effort to help ensure that time users spend on Instagram is “time well spent”, Instagram has rolled out some new features and tests. This is in-line […]

The TL;DR July 2, 2018

This week we’re discussing Facebook’s new ad transparency tools, a new “snooze” option, and how to create effective vertical videos. Facebook Launches Ad Transparency Tools A while back Facebook announced that they would allow users to see what ads pages are running. This tool has finally launched. You can read the full article here. The TL;DR […]

The TL;DR June 25, 2018

This week we’re talking about Facebook Brands Collab, IGTV, and how to improve your influencer marketing process.  Facebook Introduces Brands Collab Manager: As influencer marketing continues to grow in popularity, Facebook is working to make it easier for brands and influencers to connect. To do so, they’ve introduced the “Brands Collab Manager” – a tool […]

The TL;DR June 11th 2018

This week we’re talking about Instagram’s algorithm, an Instagram Stories update, and what not to do on social media. How to Use Instagram’s Algorithm to Your Brand’s Advantage: Instagram recently provided some insight into their algorithm including key factors, variables, and more. You can read the full article on Social Media Today. The TL;DR Post Consistently: One […]

The TL;DR June 4, 2018

This week we’re talking about new tools for Facebook groups, creating social media reports, and secrets of social media marketing.  Facebook Launches New Tools for Groups Management Facebook has been putting more and more focus on groups lately, and they recently released a suite of new tools to help improve how they run. Read the […]

The TL;DR May 21, 2018

This week we’re talking about Twitter’s new behavior monitoring, Instagram Stories updates, and how to use social media for B2B.  Twitter Implementing New Behavior Monitoring In an effort to try and minimize hate speech and bully on their platform, Twitter is implementing new behavior monitoring in their algorithm. Read the full article here. The TL;DR Rather […]

The TL;DR May 14, 2018

This week we’re talking about Instagram’s new emoji slider, social media tips from influencers, and how to come up with innovative ideas for an influencer marketing campaign. Instagram Adds New “Emoji Slider” to Stories As they continue to expand their Story offerings, Instagram announced the addition of an “Emoji Slider” to Stories. You can read […]

The TL;DR April 30, 2018

This week we’re covering new Snapchat ads, Instagram Stories, and social media algorithms. Snapchat Tests Unskippable Ads: As it works to keep up with the other social platforms, Snapchat is testing unskippable 6-second ads. Read the full article here. The TL;DR The ads are being tested on their TV-like shows. They’re currently calling them commercials. The […]

The TL;DR April 23, 2018

The week we’re talking about Facebook’s new video formats, how to get people further down the ad funnel, and ten ways to better utilize carousels on Instagram. Facebook Tests Out New Video Formats In it’s continuing quest to keep visitors on its platform, Facebook is currently testing out a couple of new video formats – […]

The TL;DR April 9, 2018

This week we’re talking about Facebook data myths and misconceptions, Facebook ad targeting strategies, and the value of social listening.  Facebook Data: Myths and Misconceptions In the wake of the Cambridge Analytica discovery, there’s been a lot of information about Facebook data collection going around – find out some of the facts behind the rumors. […]

The TL;DR April 2, 2018

This week we’re talking about a Pinterest discovery update, Facebook removing its Partner Categories program, and how to encourage brand trust. Pinterest Adds “Following” Tab in Addition to Algorithm Pinterest recently updated how users can find content, giving them a choice between an algorithm or the people they follow. Read the full article here.   The […]

The TL;DR March 26, 2018

This week we’re talking about Snapchat updates, Instagram business profiles, and digital marketing trends for 2018. Snapchat released two new location based ad options As Snapchat continues to push growth and try to maximize income, they’ve added two new ad targeting options for brands. You can read the full article here. The TL;DR Location Categories: Advertisers are […]

The TL;DR April 16, 2018

This week we’re talking about 2018’s biggest social updates, a new Instagram Stories feature, and how to properly market on Instagram.  The Top Social Media Changes from 2018 From Instagram allowing you to follow hashtags to the Cambridge Analytica scandal, 2018 has already been a big year for social media. Here’s a quick look at […]

The TL;DR February 12th, 2018

This week we’re talking about the best ads from the Big Game, how to create loyal customers and Pinterest’s seasonal cycles. The 5 Best Ads from The Big Game This year’s game was full of showstopping ads – here are the top five, according to Adweek. You can read more and watch the spots here. The […]

The TL;DR March 12, 2018

This week we’re talking about Snapchat’s latest update, Google’s new social addition and Facebook ad mistakes.  Snapchat Adds User Tagging in Stories Snapchat has been working hard to catch up to Instagram stories lately and this latest update is no different. You can read the full article here. The TL;DR: Snapchat users are now able to […]

The TL;DR May 7, 2018

This week we’re talking about Instagram updates, Facebook’s algorithm, and Influencer marketing.  5 New Features Being Tested on Instagram Instagram is always innovating – and these five new features are sure to be welcome additions to the platform. Read the full article here. The TL;DR Slow Motion Mode: The platform is testing the option to add shoot […]

The TL;DR March 5, 2018

This week we’re talking about Facebook Custom Audiences, Instagram Stories, and Millennials vs Generation Z. 5 Facebook Custom Audiences You Should Have With social networks going more towards paid, custom audiences are even more important than ever before. Here are 5 custom audiences every brand should make on Facebook. You can read the full article here. […]

The TL;DR: February 26, 2018

This week we’re talking about copying competitors, Snapchat updates and influencer marketing.  Why Copying Your Competitors Hurts Your Content Strategy Looking at your competition is common in marketing and while sometimes it seems like a good idea to take inspiration from their strategy, there are several reasons this isn’t the case. Find out why below. […]

The TL;DR February 5, 2018

This week we’re talking about Instagram updates, common pitfalls for social media marketing and how to come up with great content ideas. Instagram Adds Carousel Format to Story Ads & Allows Third-Party Scheduling Instagram announced several updates this week, including carousel format for story adds and third-party scheduling. You can read more about carousel format here and […]

The TL;DR January 22, 2018

This week we’re talking about surviving Facebook’s big shift, Instagram updates, and marketing trends to look for in 2018. 6 Loopholes to Survive Facebook’s Algorithm Change By now it’s well known that organic page reach will continue to fall as the platform prioritizes people-to-people conversations over brand messaging. These six strategies may help brands make […]

The TL;DR January 8, 2018

This week we’re talking about Facebook’s algorithm, social strategies to leave behind, and Pinterest’s Top Trends for 2018. Facebook Newsfeed Algorithm Updates Facebook is constantly testing and updating its algorithm to stay on top of users’ needs and wants. Here are three updates to keep in mind going into 2018. Read more here. The TL;DR Intent […]

The TL;DR December 18, 2017

Read about following hashtags on Instagram, updates to Google Analytics, and what to look for in marketing in 2018.  Instagram Now Allows Users to Follow Hashtags As Instagram continues to innovate, they’ve announced that users can now follow hashtags. Read the full article here. The TL;DR Users can now follow hashtags the same way they would […]

The TL;DR December 11th, 2017

This week we’re talking about Facebook’s new question functionality, direct sales on Facebook, and some of the best social campaigns of the year.  Facebook Adds “Answer a Question” Feature Facebook has added a prompt to the post box asking people to answer a question. Read the full article here. The TL;DR Facebook has noticed a continued […]

The TL;DR December 4, 2017

This week we’re talking about digital marketing predictions, Facebook pro tips, and marketing video.  7 Bold Predictions for Digital Marketing in 2018 What should marketers keep in mind going into 2018? Here are 8 predictions. Read the full article here. The TL:DR CryptoCurrency: With the rising popularity of blockchain and currencies like bitcoin, expect to see ads […]

The TL;DR November 13th, 2017

This week we’re talking about Pinterest’s new board options, Facebook polls, and the best types of video for each platform.  Pinterest Adds Board Sections Pinterest has now added the ability to organize boards into subsections. Read the full article on Social Media Today. The TL;DR The new functionality allows users to divide boards into multiple subsections. Each […]

The TL;DR November 6th, 2017

The TL;DR November 6th, 2017 This week we’re talking about Snap Pixel, Instagram Go Live With a Friend, and the new LinkedIn Snapchat Releases “Snap Pixel” Following in the footsteps of Facebook and other platforms, Snapchat has created a Snap Pixel for better ad tracking. Read more on Social Media Today. The TL;DR Snapchat has created […]

The TL;DR October 23rd, 2017

This week we’re talking about a subscription option for Facebook Instant Articles, micro-influencers, and Facebook & Instagram crossovers.  Facebook Testing Subscription Option for Instant Articles In a move attempting to further their reach as a media company, Facebook is trying to entice more publishers to Instant Articles by introducing a subscription model. Read the full […]

The TL;DR October 16th, 2017

The TL;DR October 16th, 2017 This week we’re talking about Snapchat’s new context cards, marketing to Millennials, and the future of marketing.  Snapchat Adds Context Cards Snapchat continues to innovate and improve, working to become the must-have culture app. They recently added context cards to snaps. Read more below and check out the source here. The […]

The TL;DR October 9, 2017

The TL;DR October 9, 2017 This week we talk about how to properly use emojis, how to get personal on social, and the hot topics of Advertising Week.  7 Tips for Using Emojis in Social Media Marketing Emojis are everywhere but brands often fall victim to using them incorrectly – and being ridiculed by consumers […]

The TL;DR September 29, 2017

This week we’re talking about regular social media calendars, Twitter’s new post length, and improving your blog’s design.  Why a Core Social Media Schedule Matters Social works better when it has a regular, consistent schedule. Find out why and how to do it. Read the full article here. The TL;DR Why you need a schedule: Creates consistency and […]

The TL;DR: September 22, 2017

This week we’re talking about repurposing user-generated content, the do’s and don’ts of influencer marketing, and creating a good hashtag.  Repurposing Customer Content Throughout the Customer Journey: User-Generated Content, or UGC, has become an integral part of the buying cycle in today’s world. Tint recently shared some ideas on how to capitalize on this. Read […]

The TL;DR September 15, 2017

This week we talk about 5 new things Facebook is testing, Facebook’s new Crisis Response section, and Pinterest’s audience and growth.  5 New Facebook Updates & Tests Always on the cutting edge, Facebook has been testing a lot of new and exciting features. Read the full article on Social Media Today here. The TL;DR Facebook is […]

The TL;DR: Manufacturing Edition, September 8, 2017

Taking a look at why content marketing matters for manufacturing companies and offering insights on how to do it well.  A Quick Refresher on B2B Brand Strategy A strong B2B brand strategy is one of the most important initiatives a brand can take. No matter what vertical a company is in, brand strategy matters. Read […]

The TL;DR September 1, 2017

Exploring a drop in organic reach on Facebook, the dangers of fake followers, and 4 common Instagram mistakes.  Facebook’s Organic Reach Has Declined Up to 20% For Brands According to new research by BuzzSumo, engagement and reach for organic brand content has fallen up to 20% since January of this year. Read the full article here. […]

The TL;DR August 23, 2017

From Instagram’s effect on fashion to changes in the luxury market, here’s your of-the-moment update on what you need to know in Retail. The Future of Luxury and 5 Trends Affecting It Luxury shopping, dining, and travel experiences are always changing. Check out these five trends that will redefine the future of Luxury. Read the […]

The TL;DR July 7th, 2017

From influencer marketing to the latest shifts in the social media landscape, here’s your of-the-moment update on what you need to know. Streaming Services Now More Common Than Cable According to eMarketer, 67% of US internet users have access to a streaming service, while 61% have cable.  Millennials have access to streaming services at a […]

The TL;DR May 19th, 2017

From influencer marketing to the latest shifts in the social media landscape, here’s your of-the-moment update on what you need to know. How to Weather Influencer Marketing Growing Pains Recently Marketing Dive discussed how brands and marketers should consider handling the growing pains that come along with the massive boom in influencer marketing. What this means and […]

The TL;DR October 30th, 2017: The Prediction Edition

This week we’re talking predictions – what’s going to happen in marketing in 2018? Read up on Pinterest, Instagram, and Facebook. 5 Predictions for Facebook in 2018 Social Media Today has shared where they think Facebook marketing is going in 2018. Read the full article here. TL;DR AR Growth: Facebook has been focused on AR for a […]

The TL;DR November 20th, 2017

This week we’re talking about what to do with Twitter’s new character count, benefits and risks of Instagram Stories, and how to get great content on Facebook.  8 Ways to Use Twitter’s Longer Character Count With the new 280 character count rolling out across Twitter, it can be difficult to know what to do with […]