Paul leads strategic key accounts and partnerships at DEFINITION 6. He leads the creation of customer experience strategies and roadmaps that leverage the full range of marketing vehicles, inclusive of the DEFINITION 6 core services in Analytics, Technology & Content. Paul sets direction and ensures success in achieving the agency’s ultimate goal of driving measurable results and industry leading digital customer experience transformation. With over 15 years of DEFINITION 6 tenure, Paul has worked across all aspects of leadership, customer service and operations. This includes the transition to PE ownership and integration of several acquisitions. Paul graduated from Durham University, with a degree in Business and Computer Science, BSC ’02
Customer experience (CX) encompasses every consumer touchpoint, making it the backbone of your brand experience. Managing all these micro-engagements is what CX is all about—which
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