The Challenge
Ameriprise partnered with DEFINITION 6 to create and execute a media program to share the findings of the 2021 Financial Priorities Study. The campaign highlighted what investors are prioritizing in the wake of the pandemic and how they are taking more control of their finances than they have previously done.
The Approach
DEFINITION 6 created a broadcast media campaign highlighting the results of the 2021 Ameriprise Financial Priorities Study which examines how the pandemic has prompted shifts in investors’ financial priorities. The goals were to position the brand as an industry thought leads, showcase the studies’ results and highlight ways to protect financial futures.
The Work
The Results
20
Interviews
31 M
Impressions
1.2 K
Broadcasts
5 M
UVMs
