The Challenge
Over the last year, DoorDash “Dashers” have connected customers with meals and other essentials. DoorDash came to DEFINITION 6 for assistance with a new effort to address complex issues within communities.
The Approach
DEFINITION 6 created English and Spanish radio media campaigns to announce a $1M giveaway to Dashers and organizations making a difference. The purpose was to ensure that the message reached specific target audience, to showcase Dashers and organization that are making a difference on important issues facing their communities, and to encourage Dasher participation in charitable work.
THE WORK
The Results
158 M
English Impressions
72 M
Spanish Impressions
2.5 K
Total Broadcasts
