The Challenge

Over the last year, DoorDash “Dashers” have connected customers with meals and other essentials.  DoorDash came to DEFINITION 6 for assistance with a new effort to address complex issues within communities.

The Approach

DEFINITION 6 created English and Spanish radio media campaigns to announce a $1M giveaway to Dashers and organizations making a difference. The purpose was to ensure that the message reached specific target audience, to showcase Dashers and organization that are making a difference on important issues facing their communities, and to encourage Dasher participation in charitable work.


The Results

158 M

English Impressions

72 M

Spanish Impressions

2.5 K

Total Broadcasts